House 1
July 22, 2020
Namelok completed its first house inspired by liberal theories of mid-century architects like Lina Bo Bardi and Aldo van Eyck in Rotterdam, the Netherlands.
The design of House 1 serves as a perfect base for a young and modern family where three design principles are at the base: the kitchen as the beating heart, openness through horizontal and vertical connections and visible constructions versus tangible textures.
The house is situated at a new building site at the edge of Rotterdam, where it overlooks a typical Dutch polder landscape and where the skyline of the city centre is visible at the horizon. The landscape and beautiful view can be seen from the spacious and naturally exposed kitchen which extends all the way up to the roof, through the wide vide. However, the living room is completely different: a dim lighted room for more quiet and intimate moments with the family. The chimney separates the rooms, functions as a natural backbone throughout the house and also connects the garden area to the living area with its in- and outside fireplace.
These important features all revolve around the concept of maximizing human potential, which both Lina Bo Bardi and Aldo van Eyck used in their architectural concepts. The separation of the living areas with functional and natural features creates a different purpose for all rooms in the house. “We tried to create the home in such a way that all of the rooms have a different atmosphere for varying tendencies. It takes the concept of the two famous architects to adhere a different character to every space in the house as to make the family feel at home during any part of the day.”
The materials used go together to form a minimalistic yet warm feeling for the design. The coarse plaster and frost grey bricks have a minimalistic design but add tangible textures to the inside and outside of the house and chimney. The vertical western red cedar slats add warmth, yet also define and unite the different parts of the house because of the difference in colour and texture.
The architectural label Namelok takes a lot of inspiration from fashion and therefore divides their projects in collections. House 1 was part of the AW17 collection ‘Playtime’ which is a tribute to Lina Bo Bardi and her radical and playful designs at the concept’s base. Every collection offers a new vision for coming projects.
Photography by Christian van der Kooy
www.namelok.eu
SHARE THIS
Latest Edition
Mar / Apr 2026 edition is available now!
Contribute
G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.
Find us on
Latest News
From April 21 to 26, Salone del Mobile.Milano returns with a renewed vision that reflects the ongoing transformation of global living and design sector. The 2026 edition signals a decisive shift in how the design industry interprets growth, internationalization and evolving market demands.
From March 31 to April 3, 2026, at the Shanghai New International Expo Centre, Hotel & Shop Plus 2026 Shanghai unfolded as far more than a trade fair: it emerged as a living, breathing platform where the very notion of travel dissolves, permeating every layer of contemporary lifestyle and spatial design.
Held in two phases, from March 18–21 and March 28–31 at the Canton Fair Complex, the 57th edition of CIFF demonstrated how design is no longer something merely displayed but something to be fully experienced through the senses: deconstructed, re-engineered and ultimately redefined in its deepest essence: matter .
Clerkenwell Design Week (CDW) is pleased to announce it will be returning to London’s EC1 on the 19 – 21 May 2026. Marking the 15th anniversary of this global design festival, a new curated series of largescale installations will be launched called Design Interventions .
From 5 February to mid-March 2026, across three emblematic locations in Madrid — Institución Libre de Enseñanza, Plaza de Colón and FORMA — LOEWE Perfumes presents Crafted Garden , an immersive installation conceived for Madrid Design Festival 2026 . The project unfolds as a sensory journey inspired by Renaissance gardens, bringing together nature, fragrance and contemporary craftsmanship in a multi-layered exploration of design and olfactory culture.
At a time when design is redefining its priorities, the contemporary landscape of interiors, décor, and outdoor living is clearly shifting from a digital-centric vision toward a more human, emotional and nature-driven approach. This transition was strongly evident during the latest editions of Warsaw Garden Expo and Warsaw Gift & Deco Show , held at Ptak Warsaw Expo from 10th to 12th February 2026.
Subscribe
Keep up to date with the latest trends!
Popular Posts
Between February 6 and March 8, Madrid Design Festival 2026 offered an intense program of exhibitions and events across the city. Throughout these days, it was possible to perceive the evolution of the festival, which expanded its program by integrating professional talks and meetings, revealing a strong desire among industry professionals to share the new Spanish approach to design with the world.
From 5 February to mid-March 2026, across three emblematic locations in Madrid — Institución Libre de Enseñanza, Plaza de Colón and FORMA — LOEWE Perfumes presents Crafted Garden , an immersive installation conceived for Madrid Design Festival 2026 . The project unfolds as a sensory journey inspired by Renaissance gardens, bringing together nature, fragrance and contemporary craftsmanship in a multi-layered exploration of design and olfactory culture.
Situated in a prime location in the heart of the city, WestCord Eindhoven reveals its newly renovation that blends heritage, contemporary design, smart technology, and refined hospitality. The hotel’s refreshed identity marks a new chapter where history and innovation coexist, offering guests an elevated stay that feels both stylish and intuitively comfortable.
