The Central Tower
In the heart of Milan, nestled between the Duomo and Piazza San Babila, The Central Tower - the new prestigious residential development, inaugurates a new trend in the real estate market.
This new project brings to light a new partnership between Milano Contract District with More + Space (for services related to home interior design), TopLife Concierge (for the typical facilities of a 5-star hotel), and Abitare Co. (a company active in the real estate brokerage sector which oversaw the promotion).
"The Central Tower represents a new housing format in the Milanese scenario, destined to mark a new trend in the residential real estate sector in Italy and conceived for both the user direct-to and for the investor, in the perspective of future short and medium-term rentals."
Lorenzo Pascucci, founder of Milan Contract District and More + Space
These are the so-called Serviced Apartments, or fully furnished apartments, available for both short rent and extended stay formulas, with typical hotel services and facilities already included in the rental price, and with the privacy that only a private residence is able to offer and guarantee.
“With the pandemic, the requests for short-term rentals have obviously stopped but with the return to normality, the dynamism we are experiencing on the purchase of investment properties is surprising. This intervention made us reflect on the specific opportunities to enhance our Interior Design Management services on developments conceived to be sold to a growing target of investors who see the brick as an income asset, especially if proposed with a constellation of innovative services ranging from the "turnkey" on the furniture, to the concierge, to the management of the tenant."
Lorenzo Pascucci
The 60 Central Tower apartments have all been designed in a careful and accurate way, starting from the study of the space up to the equipment and facilities provided in each home. The goal was to create a new model of urban living, of a high level and highly qualified. Each apartment can be called smart: demanding, selective, autonomous, competent, pragmatic, proactive, looking for experiences and quality products with new use values. An inhabitant who asks for residential spaces suitable for the new social organization of large cities: increasingly smaller private spaces, equipped with every comfort and tailored to those who live there and which, on the other hand, need / require the support of environments for use shared with collective services and functions, involving people in a relationship that becomes increasingly relational. This gives rise to a model of housing more similar to the hotel (individuality within a collective system), than to the home (individuality within a family system).
ο»Ώ"Faced with a similar layout project for the various apartments, what distinguishes the different homes is the degree of finish of the surfaces which, through the diversified use of the selected material moods, identify the design themes of the different floors.
From this perspective, the services offered by the MCD platform prove to be strategic for this new type of asset class. "On the one hand, the experience of personalization of interior projects defined with and on the needs of investors and then realized with the solutions of important design brands such as those that are part of the Milano Contract District platform", specifies Pascucci, " on the other hand, the ad hoc 'facility management' services dedicated to the post installation phase, to communicate directly with the tenant or the concierge via a dedicated web-app (Home-j) capable of managing any restoration activities and assistance for the entire period of income from the property."
Rudi Manfrin, art director of Milan Contract District who oversaw the interior design of the housing solutions
To the 60 apartments of different sizes, which provide housing solutions ranging from the single-room to the large and prestigious penthouse on the top floor, in fact, The Central Tower offers its residents a wide range of exclusive services offered by TopLife Concierge with the aim of giving maximum comfort in a single space.
Among the main services, attention to the privacy and safety of the inhabitants, thanks to specially designed key free systems and home automation; the exclusive concierge service, the rooftop, that is a high-altitude lounge available for organizing private events and parties, enjoying a fantastic view of the city; the Lounge area, a multipurpose space for the exclusive use of residents and storage for online shopping where you can deliver your purchases and keep them until collection.
While not something offered by this complex, there is a fantastic luggage storage facility close by that allows guests from out of town who may need somewhere to store their items temporarily to do so. ο»ΏRadical Storage Milan is a fantastic choice for this, and one that is certainly good to know is near for events that you may host for out of town guests.
The gym is confirmed as the most popular common space in condominiums that are equipped with it, with a daily flow of about 10% of residents, while the most important and used space by far was the dedicated room. to the deposit of deliveries, which the con-domains can collect at will after being informed by the concierge of their deposit. In a condominium of 100 apartments, 4,500 packages are received per year, or 12 per day and 45 per year for each apartment.
“In line with the changes and new needs of the real estate market, the demand for our services is certainly growing. Based on a mapping we carried out on buildings that claim to offer a concierge service, the market value went from € 75 million in 2019 to € 130 million in 2020. security, active today in about 70% of the properties, our services are guaranteed by professional concierges - located in the buildings - who apply 5-star hotel standards to welcome and assist visitors, coordinate the use of facilities, meetings and internal events, manage logistics, purchases, external services and last minute requests. Without forgetting the 24/7 remote support and the App that complete the value proposition to end users."
Giovanni Mancini, General Manager di TopLife Concierge
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