Luxury Understated

February 20, 2023

Studio Design Inc projected a elegant and luxurious home for a family in Chennai, Southern India.


The clients wanted a space to take care of their privacy while having enough to entertain and be together. The designers translated the client brief to a design sensibility which is described as 'Luxury Understated' – a principle and concept they applied to the entire house; an idea of luxury being practical, elegant, rich.




The design team amalgamated 3 apartments into a single large apartment on the top floor of an apartment building. The space was broken up into 5 bedrooms - for each of the 4 generations while the fifth was a guest bedroom. There is a large formal living space, a formal dining space, home theatre (den), pooja room and a family room in addition to a large kitchen. Planning on the principles of Vaastu was also undertaken.



While trying to maintain an overall singular colour palatte in the entire space with the flooring, cladding and other materials being similar throughout the entire apartment, they carefully curated the colours and moodboards using colours, textures, patterns and soft furnishings to enhance the overall feel of the space, give each room its own identity. Vanilla for the great grandparents, Wine for the grandparents, Monsoon Grey for the son and daughter in law and playful Teal for the great grandson.



Photography  The Light Cube Photography
Interior Design Studio Design Inc

SHARE THIS

 Subscribe

Keep up to date with the latest trends!

Receive a dose of inspiration directly into your mailbox!

 Contribute

G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.

WRITE US

 Find us on

 Home Projects

By G&G _ Magazine January 12, 2026
DA bureau designed a 150 m² apartment in St. Petersburg, conceived to offer comfortable, functional living for a couple with three children.
By G&G _ Magazine January 9, 2026
OF. Studio, an internationally award-winning architecture practice based in London, designed a 571 m² single-family residence in Mendoza, Argentina, conceived as a bold architectural response to its landscape, where form, materiality, and human inhabitation are expressed with radical honesty.
By G&G _ Magazine January 7, 2026
SAOTA introduced Lagoon Villa, an extraordinary architectural residence that seamlessly blends the vibrancy of Abidjan’s cityscape with the serene beauty of the Ébrié Lagoon. With interior design by Claude Missir, the villa epitomises modernist architecture while embracing the natural environment.
By G&G _ Magazine November 11, 2025
LEI Interior Design has been recognized with the Best Luxury Apartment Interior Design award for Mina Azizi , Palm Jumeirah, in Dubai, UAE. This impressive honor from Luxury Lifestyle Awards reflects a thoughtful and design-led renovation that redefines what modern beachfront living can look and feel like.
By G&G _ Magazine September 1, 2025
In collaboration with ATA Architecture, Vives St-Laurent designed a residence nestled at the foot of Mount Saint-Bruno, on Montreal’s South Shore.
MORE

 Popular Posts

By G&G _ Magazine November 25, 2025
With an enviable location for those wishing to explore the city's art and culture, the Avani Museum Quarter Amsterdam Hotel is an ode to balanced and functional design, with its aesthetic curated by Spanish interior design studio El Equipo Creativo .
By G&G _ Magazine November 6, 2025
interihotel once again amazed the city of Barcelona from October 21st to 23rd, bringing more than 11,600 industry professionals from around the world, reaffirming its position as Europe's leading event for hospitality design.
By G&G _ Magazine September 11, 2025
At M&O September 2025 edition, countless brands and design talents unveiled extraordinary innovations. Yet, among the many remarkable presences, some stood out in a truly distinctive way. G&G _ Magazine is proud to present a curated selection of 21 Outstanding Professionals who are redefining the meaning of Craftsmanship in their own unique manner, blending tradition with contemporary visions and eco-conscious approaches.