Sanayi313 Architects designs Melis Göral showroom in Istanbul

March 27, 2021

Istanbul-based multi-disciplinary design studio Sanayi313 Architects presentsits latest commercial project: the Melis Göral showroom, a 150 sqm jewellery store situated in the heart of Istanbul’s vibrant Bebek district.


The original architectural features of the historic landmark building, along with the space’s double-height ceiling and large windows, naturally connecting the interior with the exterior, provided a catalyst for Sanayi313 Architects. The design concept is based on the idea of creating a welcoming salon, which incorporates strong Art Deco accents in a thoughtful nod to the jewellery on show.


The showroom is accessed through the main door of the apartment building and up a flight of stairs leading to the first floor. Once inside the impressive space, guests are greeted by a statement octagonal glass display unit with a bronze metal frame custom designed by Sanayi313 Architects that sits in the centre of the main jewellery showroom.


"We wanted to create a design scheme that would create a memorable experience for visitors, without overriding the pieces being showcased. It was important for us to echo the brand’s elegance; contemporary aesthetic and its Art Deco influences."

- Enis Karavil, Co-Founder and Creative Director of Sanayi313 Architects


The main room is an uninterrupted double-height space dominated by large symmetrical arches. Sanayi313 Architects applied especially designed wooden frames to the arches to celebrate their proportions in the room to stunning effect. The arches clearly ‘zone’ different spaces within the showroom. Marquetry flooring with a striking geometric design is used throughout the space, with jewellery showcased in glass display cabinets, anchored by a wooden base with drawers creating accessible storage.



Sanayi313 Architects selected furniture for the space that reflects Enis Karavil’s mantra of “maximalist expressions in minimalist details” for the showroom including a desk with curved features for customer consultations. A lounge area for customers provides a comfortable and relaxing area and features Sanayi313 Architects’ 07313 Side Tables.



Sanayi313 Architects invited Istanbul-based, ON-OFF Lighting Design and Consultancy, led by Ali Berkman, to collaborate on the lighting for the showroom, which plays a pivotal role in showcasing the jewellery collections on display. As the large windows of the showroom let in plenty of natural daylight into the space, the ON-OFF team executed a bespoke lighting system to achieve the optimum balance between natural and artificial light.



A private room, situated to the right of the main room and accessed via floor-to-ceiling glass doors, is where Melis Göral showcases its diamond collection in elegant glass cabinets. Here, the flooring changes to wall-to-wall carpet in grey, and the ceiling is covered with mirrored glass to make the room’s interior feel more spacious.



For the bathroom in the showroom, marquetry flooring has been used, while walls are clad in wooden panels. The sink is custom-made from a black and white Bianco Lasa Vena Nera marble block.



Address  Bebek, Cevdet Paşa Cd. No:51/1, 34342 - Istanbul, Turkey
Photography  İbrahim Özbunar
Interior Design  Sanayi313 Architects www.sanayi313.com

SHARE THIS

 Contribute

G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.

WRITE US

 Find us on

Latest News

By G&G _ Magazine • September 28, 2026
With nearly four decades of experience in the Middle East, Godwin Austen Johnson approaches architecture through a deep understanding of context, climate, culture and the commercial realities that shape the built environment. This perspective is expressed in Serenia Living, the practice’s completed luxury residential development on Palm Jumeirah and winner of the 2026 Luxury Lifestyle Awards for Best Luxury Apartment Architecture in Dubai, UAE .
By G&G _ Magazine • September 22, 2026
Ten years after its launch in Milan, Contract District Group enters a new phase of growth, combining interior design expertise, proprietary technology and artificial intelligence to reshape furniture distribution across contract and retail markets.
By G&G _ Magazine • September 19, 2026
Studio WYZE, the interior design firm with studios in London and Zurich, projected TATTU Dubai of Permanently Unique Group, located within the world’s tallest hotel Ciel Dubai Marina .
By G&G _ Magazine • September 6, 2026
From 12 to 20 September 2026, the eighth edition of Lake Como Design Festival unfolds across Como, Lake Como and, for the first time, Lecco, bringing exhibitions, installations and new collaborations under the theme “ Border ”.
By G&G _ Magazine • September 3, 2026
Running from 15 to 20 September 2026 Shoreditch Design Week brings together more than 100 showrooms, exhibitions, installations and events across LDF’s largest design district. This year's programme expands with the addition of Material Matters at Unlocked, ND Selects at Kachette and Neuroplaces alongside returning favourites including Design at Work, Isola Design, 2LG Studio and Raw Collaborative at House of Icon further cementing Shoreditch's reputation as a leading destination for contemporary design.
By G&G _ Magazine • August 24, 2026
In the vibrant Sukhumvit district, tender pink, graceful arches and refined minimalist design come together at Away Sukhumvit Bangkok , creating a playful yet sophisticated retreat for the modern traveler.
MORE

 Subscribe

Keep up to date with the latest trends!

Receive a dose of inspiration directly into your mailbox!

 Popular Posts

By Zhanna Lysohorova • September 23, 2026
From AI and mass production to materials and responsibility, the 21st Tallinn Design Festival explores the future of product design through exhibitions, talks and events across Estonia’s capital, from 28 September to 4 October 2026.
By G&G _ Magazine • September 19, 2026
Studio WYZE, the interior design firm with studios in London and Zurich, projected TATTU Dubai of Permanently Unique Group, located within the world’s tallest hotel Ciel Dubai Marina .
By G&G _ Magazine • September 15, 2026
In Kyiv, Ater Architects projected Integral Fitness Studio , seamlessly integrated with G.Bar , as a contemporary environment where movement, beauty and holistic wellbeing come together.