Gelée de fruits

G&G _ Magazine • November 9, 2022

Tokyo based interior design studio PHENOMENA designed a fresh fruits jelly specialty shop of take out.


It's the first shop located on the street of Kamiyama-cho, Shibuya-ku. The design team produced including all branding until shop design, logo & package. PHENOMENA planned to make the displayed jelly it self the leading role and become an icon that catches the eye of people. In order to complement the color of the jelly that changes depending on the seasonal fruits, purchasing situation, and time of display, the color scheme of the space is unified to contrasting achromatic colors.The facade is by suppressing the elements with the minimum necessary functions, enhance visual attraction visibility, gave color to the local environment.



Photography  Miyoko Tamai
Interior Design PHENOMENA

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