Antiche Tentazioni

February 10, 2023

Hitzig Militello architects designed the interiors for the Italian ice cream chain in Buenos Aires.


Antiche Tentazzine’s Italian footprint is ubiquitous-from product and equipment to its very owners. Prevalent in its unmistakably Tuscan style are the shades of terra-cotta, the choice of tiles, and its overall run-down appearance.



Hitzig Militello architects reformulated the concept as a contemporary abstraction by using arches, a quintessentially ancient and ever-prominent feature of Italian architecture.



The spanish roof tiles are integral to the aesthetic DNA in a bifold manner: they are broken - signalling the passage of time - and their function has been reinterpreted as lighting. Curves, tiles and vegetation were all taken into account when designing the artifacts.
The arches are treated with imitation golden paint, and the surfaces filling them are covered with an Arabesque-themed mesh.
The nightly image underscores the arches as the very essence of the project, while the mesh in the bar is reminiscent of ancient Roman arches. All historical elements were playfully recast in a contemporary light.



Address  Buenos Aires, Argentina
Photography  Federico Kulekdjian
Interior Design  Hitzig Militello architects

SHARE THIS

 Latest Edition

Mar / Apr 2026 edition is available now!

 Contribute

G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.

WRITE US

 Find us on

Latest News

MENU: Bodo Sperlein’s Architectural Choreography Inside a Sacred Space

By G&G _ Magzine • April 29, 2026
During Milan Design Week, where the city becomes an intricate map of overlapping visions and fleeting installations, Bodo Sperlein delivers a moment of rare coherence and depth with MENU exhibition that transcends the conventional boundaries of design to inhabit architecture as a living, breathing entity.

Hotel & Shop Plus: where hospitality expands beyond travel

By G&G _ Magazine • April 15, 2026
From March 31 to April 3, 2026, at the Shanghai New International Expo Centre, Hotel & Shop Plus 2026 Shanghai unfolded as far more than a trade fair: it emerged as a living, breathing platform where the very notion of travel dissolves, permeating every layer of contemporary lifestyle and spatial design.

Matter in Motion at CIFF Guangzhou 2026

By G&G _ Magazine • April 10, 2026
Held in two phases, from March 18–21 and March 28–31 at the Canton Fair Complex, the 57th edition of CIFF demonstrated how design is no longer something merely displayed but something to be fully experienced through the senses: deconstructed, re-engineered and ultimately redefined in its deepest essence: matter .

CDW launches new installation series: ‘Design Interventions’ and expanded CDW Awards

By G&G _ Magazine • April 6, 2026
Clerkenwell Design Week (CDW) is pleased to announce it will be returning to London’s EC1 on the 19 – 21 May 2026. Marking the 15th anniversary of this global design festival, a new curated series of largescale installations will be launched called Design Interventions .

From Digital to Human Era: Reconnecting Design with Nature and Emotion

By G&G _ Magazine • February 19, 2026
At a time when design is redefining its priorities, the contemporary landscape of interiors, décor, and outdoor living is clearly shifting from a digital-centric vision toward a more human, emotional and nature-driven approach. This transition was strongly evident during the latest editions of Warsaw Garden Expo and Warsaw Gift & Deco Show , held at Ptak Warsaw Expo from 10th to 12th February 2026.

VIA Antwerp: a New Destination to the Hospitality Landscape

By G&G _ Magazine • February 3, 2026
Merav Bustan, founder of the Berlin-based design studio bearing her name, is the creative force behind the interior design of the new boutique hotel, VIA Antwerp , located in the vibrant heart of the Zurenborg district.
MORE

 Subscribe

Keep up to date with the latest trends!

Receive a dose of inspiration directly into your mailbox!

 Popular Posts

JAQUE Takes Home Best Luxury Interior Design Studio in Arizona

By G&G _ Magazine • May 23, 2026
Recognized for its unique ability to create emotionally resonant spaces that are as visually striking as they are functionally intelligent, JAQUE has been nam ed Best Luxury Interior Design Studio in Arizona by the Luxury Lifestyle Awards in 2025.

Mar Suites Formentera: where time dissolves into tranquillity and pure essence of being

By Zhanna Lysohorova • May 14, 2026
A soft, luxurious atmosphere permeates every corner of the hotel, which embodies the spirit of the island through curated décor, thoughtful design, and immersive experiences. Mar Suites Formentera is a refined retreat where guests feel deeply connected to the surrounding landscape and to a slower way of living.

Hands & Horizons: the Best 21 Artisans debuted at Maison&Objet

By G&G _ Magazine • September 11, 2025
At M&O September 2025 edition, countless brands and design talents unveiled extraordinary innovations. Yet, among the many remarkable presences, some stood out in a truly distinctive way. G&G _ Magazine is proud to present a curated selection of 21 Outstanding Professionals who are redefining the meaning of Craftsmanship in their own unique manner, blending tradition with contemporary visions and eco-conscious approaches.