007 Elements: Sölden boasts Tirol's most spectacular Summit Experience
G&G _ Magazine • December 1, 2019
Sölden was chosen as the location for the snowy action sequence in the 24th James Bond movie, Spectre.
The relationship with Sölden began when Production Designer Dennis Gassner was asked by Director Sam Mendes to find a hot and a cold location. “The Klinik was really the beginning of the adventure for me,’ Gassner explains. “We went to the Alps in Switzerland and Austria and Italy. Luckily, we found Sölden in Austria, and a restaurant, the ice Q, at the top of this ski lift, which became the foundation for what we needed.”
The ice Q structure had the perfect clean and clinical Alpine aesthetic for the Hoffler Klinik, and its position atop the 3,048-metre Gaislachkogl Mountain made it especially attractive. With key scenes set inside the Klinik, however, the filmmakers built the interior at Pinewood Studios in England, the traditional home of the James Bond films. Knowing Sam Mendes’ penchant for the symmetrical, both in set design and composition, Gassner tried mirroring the existing architecture to form a ‘butterfly’ shape. As the idea developed the new footprint was mirrored again to form a final design that was made up of four cantilevered wings radiating around a central courtyard. To balance the symmetry of the new building, a central concrete entrance tunnel was built, both on location in Austria and on the stage at Pinewood, allowing the actors to transition seamlessly between the exterior and interior sets. Once this location was established, the filmmakers required a further nine locations to complete the sequence, all of which were found in the area.
The building, projected by architect Johann Obermoser, enjoys the breathtaking mountain panorama thanks also to the large windows.

The majority of the installation is inside the mountain. Once complete, rock and ice were replaced around the edges and on top of the building completely encapsulating it within the mountaintop, leaving only the entrance, exit, two projected windows and the Plaza exposed, resulting in a low visual impact.
www.007elements.soelden.com
www.arch-omo.at
SHARE THIS
Latest Edition
Mar / Apr 2026 edition is available now!
Contribute
G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.
Find us on
Latest News

From March 31 to April 3, 2026, at the Shanghai New International Expo Centre, Hotel & Shop Plus 2026 Shanghai unfolded as far more than a trade fair: it emerged as a living, breathing platform where the very notion of travel dissolves, permeating every layer of contemporary lifestyle and spatial design.

Held in two phases, from March 18–21 and March 28–31 at the Canton Fair Complex, the 57th edition of CIFF demonstrated how design is no longer something merely displayed but something to be fully experienced through the senses: deconstructed, re-engineered and ultimately redefined in its deepest essence: matter .

From 5 February to mid-March 2026, across three emblematic locations in Madrid — Institución Libre de Enseñanza, Plaza de Colón and FORMA — LOEWE Perfumes presents Crafted Garden , an immersive installation conceived for Madrid Design Festival 2026 . The project unfolds as a sensory journey inspired by Renaissance gardens, bringing together nature, fragrance and contemporary craftsmanship in a multi-layered exploration of design and olfactory culture.

At a time when design is redefining its priorities, the contemporary landscape of interiors, décor, and outdoor living is clearly shifting from a digital-centric vision toward a more human, emotional and nature-driven approach. This transition was strongly evident during the latest editions of Warsaw Garden Expo and Warsaw Gift & Deco Show , held at Ptak Warsaw Expo from 10th to 12th February 2026.
Subscribe
Keep up to date with the latest trends!
Popular Posts

Between February 6 and March 8, Madrid Design Festival 2026 offered an intense program of exhibitions and events across the city. Throughout these days, it was possible to perceive the evolution of the festival, which expanded its program by integrating professional talks and meetings, revealing a strong desire among industry professionals to share the new Spanish approach to design with the world.

From 5 February to mid-March 2026, across three emblematic locations in Madrid — Institución Libre de Enseñanza, Plaza de Colón and FORMA — LOEWE Perfumes presents Crafted Garden , an immersive installation conceived for Madrid Design Festival 2026 . The project unfolds as a sensory journey inspired by Renaissance gardens, bringing together nature, fragrance and contemporary craftsmanship in a multi-layered exploration of design and olfactory culture.

Situated in a prime location in the heart of the city, WestCord Eindhoven reveals its newly renovation that blends heritage, contemporary design, smart technology, and refined hospitality. The hotel’s refreshed identity marks a new chapter where history and innovation coexist, offering guests an elevated stay that feels both stylish and intuitively comfortable.











