The Blue Room

September 5, 2019

By Noon, founded by Joke Martin and her husband Steven De Boeck, launches its new collection - The Blue Room, in occasion of Paris Design Week 2019.

"When creating the Blue Room cushion collection, I was much inspired by the China blue, fine porcelain collections on display in the stately rooms of some of England’s greatest manor houses. Not only the ceramic collections, but also the stunning English gardens struck me with their wealth of colours and forms, artfully arranged solely for the pleasure of the beholder. I was especially moved by the stormy harmony of explosive reds and bright pinks, Magnolias and Peonies that seemed to be locked in a never ending beauty contest."

By Noon proved to be the perfect match between Joke’s passion for painting and Steven’s zeal for entrepreneurship. In their home workshop they have been creating several unique collections of quality cushions, all originally hand-painted, and rightfully labeled as “made in Belgium”.

These colour combinations found their way onto my canvas in exuberant, bursting, Baroque bouquets, loosely painted against a backdrop of deep Delft Blue patterns. Indeed, Joke’s approach to painting is very much in line of the Baroque Masters’ technique. She tries to capture the soul of the flower with her brush strokes, often against a darker backdrop. As the florist she has always remained, she combines a large choice of flowers into one bright and striking composition.

Maison&Objet September 2019:Hall 7 – Stand B96
 www. bynoon.be

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