Prime XXI

November 17, 2019

LW, the design studio established a worldwide with offices in Dubai, Hong Kong and São Paulo, presents the interiors of Prime XXI in Saigon, Vietnam.

The bold, masculine interior, constructed to complement the tower’s architecture, makes use of a muted colour palette. Materials such as leather, timber and stone have been integrated into the space to evoke a opulent atmosphere, transporting visitors back to the glamorous side of the 1960s. Arguably the most striking details are the signature up-lit glass shard screens that add much drama to the venue. These can be moved around to divide or open up the space, and also grace the staircase down to the Z Lounge.

Custom made furniture is used throughout the restaurant, with a particularly flattering seating selection. Booths and copper frame dining chairs, all leather-clad, surround dark timber tables.

An emphasis on visible food preparation prevails in the restaurant’s layout. The main kitchen is enclosed by a marble top bar counter, inviting guests to observe how the meat is cooked in the log burning grill. There is also a meat ageing room with Himalayan Rock Salt walls.

Private and more open dining spaces have been created to suit diners’ requirements. Four enclosed private dining rooms offer an intimate atmosphere with spectacular river views.

In keeping with the restaurant’s design style, the washrooms are equally dramatic. Open filament lamps cast warm light at the vanity and the female washrooms include a comfortable lounge area.

Address: 33 Lê Duẩn Blvd, Quận 1, 70000 - Hồ Chí Minh, Vietnam
www.elements.vn/primexxi
www.lw.co

SHARE THIS

 Latest Edition

Our Sep/Oct 2025 issue is online

 Subscribe

Keep up to date with the latest trends!

Receive a dose of inspiration directly into your mailbox!

 Contribute

G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.

WRITE US

 Find us on

 Home Projects

By G&G _ Magazine November 11, 2025
LEI Interior Design has been recognized with the Best Luxury Apartment Interior Design award for Mina Azizi , Palm Jumeirah, in Dubai, UAE. This impressive honor from Luxury Lifestyle Awards reflects a thoughtful and design-led renovation that redefines what modern beachfront living can look and feel like.
By G&G _ Magazine September 1, 2025
In collaboration with ATA Architecture, Vives St-Laurent designed a residence nestled at the foot of Mount Saint-Bruno, on Montreal’s South Shore.
By G&G _ Magazine May 24, 2025
Grande Interior Design transformed a Hong Kong apartment into a vacation-style retreat, enhancing the relaxation experience.
By G&G _ Magazine May 21, 2025
With a view of Boa Viagem Beach in Recife, Brazil, the interior design project, signed by Architects Office, invites the landscape to enter the apartment by capturing the vastness of the horizon.
By G&G _ Magazine May 19, 2025
In the heart of Józefów, opposite a picturesque forest, Florentyna Paszko-Karczewska from Tulumi Interiors pro j ected a home for a family of four that desired a bright, serene space—an oasis away from the bustle of everyday life.
MORE

 Popular Posts

By G&G _ Magazine November 6, 2025
interihotel once again amazed the city of Barcelona from October 21st to 23rd, bringing more than 11,600 industry professionals from around the world, reaffirming its position as Europe's leading event for hospitality design.
By G&G _ Magazine October 13, 2025
From October 21 to 23, 2025, Interihotel , Europe's leading hospitality design event, will bring together over 10.000 international professionals, presenting a comprehensive program at Fira Barcelona Gran Via and a series of off-site events. Under the theme The Power of Encounters, the event emphasizes the value of connection as a transformative force in design, offering immersive experiences and networking opportunities that foster new synergies between ideas, cultures, and business models.
By G&G _ Magazine September 11, 2025
At M&O September 2025 edition, countless brands and design talents unveiled extraordinary innovations. Yet, among the many remarkable presences, some stood out in a truly distinctive way. G&G _ Magazine is proud to present a curated selection of 21 Outstanding Professionals who are redefining the meaning of Craftsmanship in their own unique manner, blending tradition with contemporary visions and eco-conscious approaches.