The pandemic does not seem to stop the luxury real estate market that closed 2020, registering positive signals especially in large cities such as Milan and Rome. And in the first months of 2021, the positive evidence continues, with the prices of the new one holding up and the demand remaining sustained, supported by the interest in the "home" asset class so much attention due to the residential clauses forced by the sanitary emergency.

The luxury sector in the residential sector holds, so much so that the impact of the covid emergency on pre-thu properties remains moderate, recording a stability in demand, a slight decline in prices and an increase in the demand for open spaces. This is what emerges from the recent report drawn up by the Gabetti Research Department, based on data from Santandrea Luxury Houses, a division of the Gabetti Group dedicated to the luxury segment, which analyzed the main indicators of the prestigious residential market, with the aim of restoring a photograph from both a numerical and a qualitative point of view.

A trend already intercepted by Lorenzo Pascucci, founder of Milano Contract District, who interviewed on the subject last March 2020 (at the beginning of the pandemic) had emphasized how much the reflections of millions of families, forced within the walls of their homes for the lockdown, would have led to generate an even more selective and demanding residential product demand, with increasing attention to the use of spaces, layout and intended use of both the interiors and the common areas. Perfectly in line with this trend, the new real estate developments signed by the Design Platform including GarofaloPaisiello's new project.

“Having been chosen in this project as a partner for products and services related to Interior Design is a source of great pride for us. For this development, in particular, a dedicated team of consultants is available to buyers who, through an interior design management service, are able to define, at a still preliminary stage, the assistance to define the plant engineering executive linked to fixed furnishings. which will be preliminarily transmitted to the construction site.”
- Lorenzo Pascucci

"As the great brands of many evolved industrial sectors such as fashion, automotive, catering, which have converted their sales spaces into places of experience have already understood and applied for some time", explains Pascucci "so too do we at MCD we have transformed the house project into a 360° service, offering those looking for a new home a real home experience that starts inside pop-up stores dedicated to the real estate initiative and then lands inside of our Design Platform in Via Guicciardini 6."
In the GarofaloPaisiello digital store, the design linked to the new property comes to life, transmitting scents and suggestions of specifications, for a 360 ° experience. In the 250sqm store, future residents, through a guided tour (both physical and digital), can touch the materials admiring the chromatic variations of interior design proposed in the project.

In line with today's needs for social distancing, there is also the possibility of remotely configuring your home by choosing, through a special configurator, the type of apartment, from the studio to the attic, and its finishes. "Especially in the initial phase, it is modern technologies that prove useful for creating the engagement and the call to action to buy", Pascucci points out, "but subsequently, for the completion of the purchase, it is the contact with a physical place where to live a immersive home experience characterized by dedicated and personalized services to prove to be the winning factor capable of transforming a simple interest into a preliminary."

Refined environments, refined details and modern solutions. These are the characteristics that make GarofaloPaisiello a unique project. All housing solutions have been the subject of a careful process of optimization of spaces and distributions, to ensure the well-being of those who will live there. Air and light are synonymous with life: for this reason the apartments are very bright with double facing and large full-height windows, to give the emotion of always airy and bright environments.
The great attention to detail is also evident through the finishes of the specifications defined by Milano Contract District which includes international brands such as Listone Giordano, Ernesto-meda, Cesana, Gessi, Bticino and Lema.

Furthermore, with the aim of looking to the future and responding to new housing needs (from home working to home fitness to DAD), the future residents of GarofaloPaisiello were offered new home solutions signed More + Space (part of the platform Milan Contract District which offers dynamic furnishing solutions and projects).
Thanks to More + Space, further standards of efficiency have been guaranteed for some rooms and typologies of the project, making spaces functional through dynamic furnishings, capable of changing their intended use based on the time of day thanks to a few, simple gestures. that make, for example, a desk a bed, or a wall a convenient container.