Maison&Objet
Oltre NFT, Saba ©Hugo Fournier ο»Ώ
META SENSIBLE
For the September 2022 edition, following two years surrounded by our own four walls, Maison&Objet Paris is inviting visitors to step inside the new kind of world we’ve all been dreaming of, echoing a deep-rooted need for meaning and emotion.
©MOJOW
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A new El Dorado of creativty
It’s a fact, the times in which we are living have sparked a yearning for interiors that strike a subtle balance between being anchored in the real world, surrounded by artisan pieces, craftsmanship and tactile materials, and, at the other end of the spectrum, an appetite for digital living, free of all physical ties. Maison&Objet Paris illustrates this social undercurrent with its “META SENSIBLE” mantra, which paints a picture of a physical world that is no longer in opposition with its digital counterpart. Better still, the two worlds are mutually influential, cross-fertilising and even merging to become a brand- new media for creation, communication and distribution. It is a concept that was forged by the NellyRodi agency, and will be rolled out through a range of different activities come September.
Du Roy stool, Maison Dada ©Maison Dada
Pixels and bubble-gum
A vast number of designers and makers have, indeed, already got on board with the trend, seeing homes as protective nests with curvaceous silhouettes whose bubble-gum decors are paired with iridescent hues for a new phantasmagorical feel. Objects, fabrics and furniture all draw on a naive or dreamy repertoire. In the age of an ultra-pixelated metaverse, the (real) home exudes a soft and uplifting vibe. In that vein, the brands like Pink Stories, PolsPotten, Mojow or Italian firm Saba – which has already started retailing its sofas NFT form – already look set to be absolute musts.
Restlessness of the senses and experiences on the programme
Once again this year, Maison&Objet Paris will clearly be so much more than simply a trade fair: it will be a place that invites visitors to explore unique sensory experiences and tap into tomorrow’s trends. As well as the “in” event (at the Exhibition Centre), Maison&Objet Paris will also host “off” events (Paris Design Week) as well as “on” events (online via the MOM digital platform and the Maison&Objet Academy). Proof itself that hybridisation is now a firm fixture within decoration, design and lifestyle community, too!
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MW01 chair, Mojow ©MOJOW
Visit Information
LOCATION
Paris Nord Villepinte Exhibition Centre
HOURS
Free shuttle bus service: Roissy-CDG Airport and Paris (Porte Maillot) < > Exhibition Centre
VISIT
www.maison-objet.com
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