The curator of the event, architect Stefano Boeri is supported by an international team of co-designers: Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth and Marco Ferrari and Elisa Pasqual of Studio Folder - chosen by him on the basis to their skills and competences as designers, curators, exhibition designers, graphic designers. A team that will collaborate with Giorgio Donà, co-founder and director of Stefano Boeri Interiors, able to combine openness, enthusiasm, awareness and rigor in the definition of innovative paths that will be able to enhance projects and products in a context made of proximity, reflection and sharing . The proposed format is that of a large design library that will celebrate the renewed attention and care for contemporary living spaces and whose scenography will enhance and harmonize the novelties and creations put in the catalog in the last 18 months by companies with their historic products that, thanks to the debut of the digital platform of the Salone del Mobile.Milano, can be purchased at the end of a rich and engaging customer journey (a part of which proceeds will contribute to a charitable cause).

" supersalone "is the result of the generosity and creativity of companies and design professionals in a very delicate moment of recovery and relaunch of the economy and culture. For the first time, the Salone del Mobile.Milano will open for its entire duration to the general public of consumers, offering them the opportunity to choose and purchase the best products of international design. Thanks to the unanimous effort of thousands of manufacturers, operators, retailers, technicians, workers, fitters, designers and enthusiasts, the Rho Fair will once again be the epicenter of international design for six days. I would like to thank FederlegnoArredo and the Salone del Mobile.Milano for the trust placed in me and for the courage in wanting to keep such an important appointment.
- Stefano Boeri

In this scenario, the mix between digital and physical presence will ensure a highly engaging experience. The new platform of the Salone del Mobile.Milano, which will debut on 30 June, was in fact designed to enhance, through original contents and specific languages of the medium, the design on display but also to place the user at the center of the event. before, during and after the visit. The exhibition spaces and thematic itineraries will interact with it in an unprecedented way and the products can be viewed, booked for subsequent purchase. In short, a digital crossroads that will create new forms of integration and interconnection between different worlds, users and markets.

The current trend re-evaluates the centrality of the home and the need to invest in the place where you live, in rethinking private and common spaces by designing the furnishings in a lasting way, based on the new logic dictated by current events. The September event will be the precious appointment in which companies will have the opportunity to present the products of 2021 not yet on display. At a time of great change, the ability to reinvent oneself will be the main driver of this unique edition which, thanks to great teamwork, will be the event that marks the restart not only of our sector, but of the whole country. A choral moment, finally in presence, in which the design sector with all its energy will be able to best express the quality that distinguishes it, a quality that needs to be experienced. In recent months we have learned that it is no longer possible to ignore a digital presence and the innovative platform of the Salone will be a great opportunity for companies, a new media designed not only to present products, but to offer services, support and close interaction with the physical event, a large common home where made in Italy design reveals its continuous research and innovation to the world.
Maria Porro, president of Assarredo

Photography  Gianluca di Gioia
Salone del Mobile.Milano  www.salonemilano.it