Haute couture in Marrakesh

October 23, 2018

Dedicated to the work of the legendary French fashion designer, the new Musée Yves Saint Laurent Marrakech (mYSLm) house an important selection from the Fondation Pierre Bergé – Yves Saint Laurent’s impressive collection.

The building has been designed by the French architecture firm Studio KO, founded by Olivier Marty and Karl Fournier. Situated on Rue Yves Saint Laurent, adjacent to the famous Jardin Majorelle, the new building spans over 4,000 m2 and is more than just a museum. It features a 400 m2 permanent exhibition space, showcasing Yves Saint Laurent’s work within an original scenography designed by Christophe Martin; a 150 m2 temporary exhibition space, a 130-seat auditorium, a bookshop, a café-restaurant with a terrace and a research library housing 5,000 books. The library’s collection includes books on Arabic and Andalusian history, geography, literature and poetry, as well as numerous volumes related to botany, Berber culture, Yves Saint Laurent’s oeuvre and the world of fashion. While researching the designer’s archives in Paris, Studio KO was intrigued by the duality between curves and straight lines, and the succession of loose and clean cuts. From the outside, the building is composed of cubic forms adorned with bricks which create a pattern resembling threads of fabric. The inside is markedly different, like the lining of a luxurious couture jacket: luminous, velvety and smooth. Built of terracotta, concrete and an earthen colored terrazzo with Moroccan stone fragments, the building blends harmoniously with its surroundings. The terracotta bricks that embellish the facade are made from Moroccan earth and produced by a local supplier. The terrazzo used for the floor and facade is made using a combination of local stone and marble.

The building has been designed by the French architecture firm Studio KO, founded by Olivier Marty and Karl Fournier. Situated on Rue Yves Saint Laurent, adjacent to the famous Jardin Majorelle, the new building spans over 4,000 m2 and is more than just a museum. It features a 400 m2 permanent exhibition space, showcasing Yves Saint Laurent’s work within an original scenography designed by Christophe Martin; a 150 m2 temporary exhibition space, a 130-seat auditorium, a bookshop, a café-restaurant with a terrace and a research library housing 5,000 books. The library’s collection includes books on Arabic and Andalusian history, geography, literature and poetry, as well as numerous volumes related to botany, Berber culture, Yves Saint Laurent’s oeuvre and the world of fashion. While researching the designer’s archives in Paris, Studio KO was intrigued by the duality between curves and straight lines, and the succession of loose and clean cuts. From the outside, the building is composed of cubic forms adorned with bricks which create a pattern resembling threads of fabric. The inside is markedly different, like the lining of a luxurious couture jacket: luminous, velvety and smooth. Built of terracotta, concrete and an earthen colored terrazzo with Moroccan stone fragments, the building blends harmoniously with its surroundings. The terracotta bricks that embellish the facade are made from Moroccan earth and produced by a local supplier. The terrazzo used for the floor and facade is made using a combination of local stone and marble.

The auditorium’s state-of-the-art acoustics were designed by the architects in collaboration with Theatre Projects Consultant. This will allow for the programming of concerts, film screenings and conferences in a separate and soundproof space. After a thorough study, the lighting engineers I.C.O.N will install the lighting of the external spaces surrounding the museum, the museum’s interior, and the atmospheric lighting for the exhibition space.

SHARE THIS

 Subscribe

Keep up to date with the latest trends!

Receive a dose of inspiration directly into your mailbox!

 Contribute

G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.

WRITE US

 Find us on

 Home Projects

By G&G _ Magazine January 12, 2026
DA bureau designed a 150 m² apartment in St. Petersburg, conceived to offer comfortable, functional living for a couple with three children.
By G&G _ Magazine January 9, 2026
OF. Studio, an internationally award-winning architecture practice based in London, designed a 571 m² single-family residence in Mendoza, Argentina, conceived as a bold architectural response to its landscape, where form, materiality, and human inhabitation are expressed with radical honesty.
By G&G _ Magazine January 7, 2026
SAOTA introduced Lagoon Villa, an extraordinary architectural residence that seamlessly blends the vibrancy of Abidjan’s cityscape with the serene beauty of the Ébrié Lagoon. With interior design by Claude Missir, the villa epitomises modernist architecture while embracing the natural environment.
By G&G _ Magazine November 11, 2025
LEI Interior Design has been recognized with the Best Luxury Apartment Interior Design award for Mina Azizi , Palm Jumeirah, in Dubai, UAE. This impressive honor from Luxury Lifestyle Awards reflects a thoughtful and design-led renovation that redefines what modern beachfront living can look and feel like.
By G&G _ Magazine September 1, 2025
In collaboration with ATA Architecture, Vives St-Laurent designed a residence nestled at the foot of Mount Saint-Bruno, on Montreal’s South Shore.
MORE

 Popular Posts

By G&G _ Magazine November 25, 2025
With an enviable location for those wishing to explore the city's art and culture, the Avani Museum Quarter Amsterdam Hotel is an ode to balanced and functional design, with its aesthetic curated by Spanish interior design studio El Equipo Creativo .
By G&G _ Magazine November 6, 2025
interihotel once again amazed the city of Barcelona from October 21st to 23rd, bringing more than 11,600 industry professionals from around the world, reaffirming its position as Europe's leading event for hospitality design.
By G&G _ Magazine September 11, 2025
At M&O September 2025 edition, countless brands and design talents unveiled extraordinary innovations. Yet, among the many remarkable presences, some stood out in a truly distinctive way. G&G _ Magazine is proud to present a curated selection of 21 Outstanding Professionals who are redefining the meaning of Craftsmanship in their own unique manner, blending tradition with contemporary visions and eco-conscious approaches.