Haute couture in Marrakesh

October 23, 2018

Dedicated to the work of the legendary French fashion designer, the new Musée Yves Saint Laurent Marrakech (mYSLm) house an important selection from the Fondation Pierre Bergé – Yves Saint Laurent’s impressive collection.

The building has been designed by the French architecture firm Studio KO, founded by Olivier Marty and Karl Fournier. Situated on Rue Yves Saint Laurent, adjacent to the famous Jardin Majorelle, the new building spans over 4,000 m2 and is more than just a museum. It features a 400 m2 permanent exhibition space, showcasing Yves Saint Laurent’s work within an original scenography designed by Christophe Martin; a 150 m2 temporary exhibition space, a 130-seat auditorium, a bookshop, a café-restaurant with a terrace and a research library housing 5,000 books. The library’s collection includes books on Arabic and Andalusian history, geography, literature and poetry, as well as numerous volumes related to botany, Berber culture, Yves Saint Laurent’s oeuvre and the world of fashion. While researching the designer’s archives in Paris, Studio KO was intrigued by the duality between curves and straight lines, and the succession of loose and clean cuts. From the outside, the building is composed of cubic forms adorned with bricks which create a pattern resembling threads of fabric. The inside is markedly different, like the lining of a luxurious couture jacket: luminous, velvety and smooth. Built of terracotta, concrete and an earthen colored terrazzo with Moroccan stone fragments, the building blends harmoniously with its surroundings. The terracotta bricks that embellish the facade are made from Moroccan earth and produced by a local supplier. The terrazzo used for the floor and facade is made using a combination of local stone and marble.

The building has been designed by the French architecture firm Studio KO, founded by Olivier Marty and Karl Fournier. Situated on Rue Yves Saint Laurent, adjacent to the famous Jardin Majorelle, the new building spans over 4,000 m2 and is more than just a museum. It features a 400 m2 permanent exhibition space, showcasing Yves Saint Laurent’s work within an original scenography designed by Christophe Martin; a 150 m2 temporary exhibition space, a 130-seat auditorium, a bookshop, a café-restaurant with a terrace and a research library housing 5,000 books. The library’s collection includes books on Arabic and Andalusian history, geography, literature and poetry, as well as numerous volumes related to botany, Berber culture, Yves Saint Laurent’s oeuvre and the world of fashion. While researching the designer’s archives in Paris, Studio KO was intrigued by the duality between curves and straight lines, and the succession of loose and clean cuts. From the outside, the building is composed of cubic forms adorned with bricks which create a pattern resembling threads of fabric. The inside is markedly different, like the lining of a luxurious couture jacket: luminous, velvety and smooth. Built of terracotta, concrete and an earthen colored terrazzo with Moroccan stone fragments, the building blends harmoniously with its surroundings. The terracotta bricks that embellish the facade are made from Moroccan earth and produced by a local supplier. The terrazzo used for the floor and facade is made using a combination of local stone and marble.

The auditorium’s state-of-the-art acoustics were designed by the architects in collaboration with Theatre Projects Consultant. This will allow for the programming of concerts, film screenings and conferences in a separate and soundproof space. After a thorough study, the lighting engineers I.C.O.N will install the lighting of the external spaces surrounding the museum, the museum’s interior, and the atmospheric lighting for the exhibition space.

SHARE THIS

 Latest Edition

Mar / Apr 2026 edition is available now!

 Contribute

G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.

WRITE US

 Find us on

Latest News

By G&G _ Magzine April 29, 2026
During Milan Design Week, where the city becomes an intricate map of overlapping visions and fleeting installations, Bodo Sperlein delivers a moment of rare coherence and depth with MENU exhibition that transcends the conventional boundaries of design to inhabit architecture as a living, breathing entity.
By G&G _ Magazine April 15, 2026
From March 31 to April 3, 2026, at the Shanghai New International Expo Centre, Hotel & Shop Plus 2026 Shanghai unfolded as far more than a trade fair: it emerged as a living, breathing platform where the very notion of travel dissolves, permeating every layer of contemporary lifestyle and spatial design.
By G&G _ Magazine April 10, 2026
Held in two phases, from March 18–21 and March 28–31 at the Canton Fair Complex, the 57th edition of CIFF demonstrated how design is no longer something merely displayed but something to be fully experienced through the senses: deconstructed, re-engineered and ultimately redefined in its deepest essence: matter .
By G&G _ Magazine April 6, 2026
Clerkenwell Design Week (CDW) is pleased to announce it will be returning to London’s EC1 on the 19 – 21 May 2026. Marking the 15th anniversary of this global design festival, a new curated series of largescale installations will be launched called Design Interventions .
By G&G _ Magazine February 19, 2026
At a time when design is redefining its priorities, the contemporary landscape of interiors, décor, and outdoor living is clearly shifting from a digital-centric vision toward a more human, emotional and nature-driven approach. This transition was strongly evident during the latest editions of Warsaw Garden Expo and Warsaw Gift & Deco Show , held at Ptak Warsaw Expo from 10th to 12th February 2026.
By G&G _ Magazine February 3, 2026
Merav Bustan, founder of the Berlin-based design studio bearing her name, is the creative force behind the interior design of the new boutique hotel, VIA Antwerp , located in the vibrant heart of the Zurenborg district.
MORE

 Subscribe

Keep up to date with the latest trends!

Receive a dose of inspiration directly into your mailbox!

 Popular Posts

By G&G _ Magazine May 4, 2026
In a world where true luxury is no longer defined only by comfort and elegance but increasingly by silence, nature and the ability to breathe, Hyatt Regency Dongguan stands out as an ideal destination to recharge and reconnect with what truly matters.
By Zhanna Lysohorova April 23, 2026
Praga district, once industrial and today filled with galleries, studios, cafés, and cultural spaces, is home to the vibrant Moxy Warsaw Praga . The hotel embraces the spirit of the neighborhood with a modern and playful design (typical of the Moxy Hotels concept) featuring industrial elements that echo the area’s historic character.
By G&G _ Magazine March 9, 2026
Between February 6 and March 8, Madrid Design Festival 2026 offered an intense program of exhibitions and events across the city. Throughout these days, it was possible to perceive the evolution of the festival, which expanded its program by integrating professional talks and meetings, revealing a strong desire among industry professionals to share the new Spanish approach to design with the world.