Blog Post

Haute couture in Marrakesh

Oct 23, 2018

Dedicated to the work of the legendary French fashion designer, the new Musée Yves Saint Laurent Marrakech (mYSLm) house an important selection from the Fondation Pierre Bergé – Yves Saint Laurent’s impressive collection.

The building has been designed by the French architecture firm Studio KO, founded by Olivier Marty and Karl Fournier. Situated on Rue Yves Saint Laurent, adjacent to the famous Jardin Majorelle, the new building spans over 4,000 m2 and is more than just a museum. It features a 400 m2 permanent exhibition space, showcasing Yves Saint Laurent’s work within an original scenography designed by Christophe Martin; a 150 m2 temporary exhibition space, a 130-seat auditorium, a bookshop, a café-restaurant with a terrace and a research library housing 5,000 books. The library’s collection includes books on Arabic and Andalusian history, geography, literature and poetry, as well as numerous volumes related to botany, Berber culture, Yves Saint Laurent’s oeuvre and the world of fashion. While researching the designer’s archives in Paris, Studio KO was intrigued by the duality between curves and straight lines, and the succession of loose and clean cuts. From the outside, the building is composed of cubic forms adorned with bricks which create a pattern resembling threads of fabric. The inside is markedly different, like the lining of a luxurious couture jacket: luminous, velvety and smooth. Built of terracotta, concrete and an earthen colored terrazzo with Moroccan stone fragments, the building blends harmoniously with its surroundings. The terracotta bricks that embellish the facade are made from Moroccan earth and produced by a local supplier. The terrazzo used for the floor and facade is made using a combination of local stone and marble.

The building has been designed by the French architecture firm Studio KO, founded by Olivier Marty and Karl Fournier. Situated on Rue Yves Saint Laurent, adjacent to the famous Jardin Majorelle, the new building spans over 4,000 m2 and is more than just a museum. It features a 400 m2 permanent exhibition space, showcasing Yves Saint Laurent’s work within an original scenography designed by Christophe Martin; a 150 m2 temporary exhibition space, a 130-seat auditorium, a bookshop, a café-restaurant with a terrace and a research library housing 5,000 books. The library’s collection includes books on Arabic and Andalusian history, geography, literature and poetry, as well as numerous volumes related to botany, Berber culture, Yves Saint Laurent’s oeuvre and the world of fashion. While researching the designer’s archives in Paris, Studio KO was intrigued by the duality between curves and straight lines, and the succession of loose and clean cuts. From the outside, the building is composed of cubic forms adorned with bricks which create a pattern resembling threads of fabric. The inside is markedly different, like the lining of a luxurious couture jacket: luminous, velvety and smooth. Built of terracotta, concrete and an earthen colored terrazzo with Moroccan stone fragments, the building blends harmoniously with its surroundings. The terracotta bricks that embellish the facade are made from Moroccan earth and produced by a local supplier. The terrazzo used for the floor and facade is made using a combination of local stone and marble.

The auditorium’s state-of-the-art acoustics were designed by the architects in collaboration with Theatre Projects Consultant. This will allow for the programming of concerts, film screenings and conferences in a separate and soundproof space. After a thorough study, the lighting engineers I.C.O.N will install the lighting of the external spaces surrounding the museum, the museum’s interior, and the atmospheric lighting for the exhibition space.

SHARE THIS

 Subscribe

Keep up to date with the latest trends!

Receive a dose of inspiration directly into your mailbox!

 Contribute

G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.

WRITE US

 Find us on

 Home Projects

By G&G _ Magazine 10 Oct, 2024
Led by Weronika Budzichowska, the design studio To Be Design projected a flat featuring natural materials, subdued colours and breathtaking views from the windows.
By G&G _ Magazine 08 Oct, 2024
Located in a classical building stylized under the Stalinist era in Kyiv, Nastia Mirzoyan designed a 55 m² apartment providing a harmonious blend of interior design with the building's architecture .
By G&G _ Magazine 05 Oct, 2024
Papundekl Architekti projected a small apartment in a Prague block of flats from the late 60s has not been renovated yet.
By G&G _ Magazine 28 Sep, 2024
MAKHNO Studio designed a two-story apartment in the centre of Kyiv that combines various styles, aesthetic directions, and shades of art.
By G&G _ Magazine 26 Sep, 2024
Mario Montesinos Marco projected the apartment inside an old neoclassical building in the heart of Valencia, causing extensive structural damage with a deafening crash.
MORE

 Popular Posts

By G&G _ Magazine 02 Oct, 2024
The first Moxy Hotel in Thailand and the largest in Asia Pacific, Moxy Bangkok Ratchaprasong , sparks boundless joy and infuses energy into the heart of the Thai capital.
By G&G _ Magazine 02 Sep, 2024
Designed by the Miami-based Arquitectonica, with sophisticated interiors by ODADA and lush landscape architecture by VITA, the project occupies one of the last available pieces of land on the South Shore in Honolulu on the Hawaiian island of O‘ahu.
By G&G _ Magazine 14 Aug, 2024
G&G _ Magazine x MEGA SHOW Bangkok

- CURRENT  ISSUE -

SEPTEMBER 2024

Share by:
G&G _ Magazine