Forever Young

August 27, 2022

Design Buro Odintsova presents the interior design for a chain of the medical centers named "Forever Young" in the city of Lutsk.


The project is situated in the historical center of town, in a pre-revolutionary house of the 15th century. Initially, it was in a bad state and needed a serious reconstruction of the foundation and facade of the building.
The peculiarity of this project was the maximum coherence and work speed of all team members: client, design bureau, brand marketer, and construction team. The concept of a single style and pastel shades in interiors came from the brand book and was accepted as a key starting point in design creation. The desgners added some elements of corporate identity indoors, unified graphic patterns in the flooring, and elements of the jungle in partition walls.



The client of this project is a remarkable woman, a person with a strong character and business acumen, and a mother of 5 children. The project implementation took us about one year, and we all worked to our limits. All professional cosmetology and medical equipment for the centers were brought from the USA and Germany. The main specialization of this medical center is to help women stay young and beautiful at any age without operable intervention.



The main criteria in the technical design plan were to withstand all necessary medical standards - ventilation, insolation, high strength coatings and environmental friendliness of materials. Therefore, the finishes we picked include clinker, brick, wood, and glass. In a furniture selection, the designers have emphasized the use of Ukrainian and Scandinavian design brands, such as SOKOLOVA Design studio, +kouple, Pikart Lights, Nordlux and Forbo. All these elements suited the budget and style, thanks to which we could be free to select other finishing materials and engineering.



Each medical center has its accent color in the interior design but simultaneously combined into a single stylistic concept of the Forever Young brand. This network was created by women and specifically for women. Therefore, the atmosphere in each of the centers is light, airy, enveloping with its warmth and particular mood, everything to create youth and beauty for everyone who crosses the threshold.



Feminine shades of powdery and pistachio were chosen as key, unifying colors, which gathered everything into a single composition. The natural textures of brick, wood, and glass have given these interiors naturalness and light, a feeling of purity and airiness of space. A mixture of such modern trends has complemented the space: non-ferrous metals (brass), rounded shapes (arches), terrazzo technique and monochrome graphics (floor), light asceticism (nothing superfluous, minimal decor).
As soon as you enter one of these medical centers, you are immersed in the atmosphere of femininity and beauty. There you feel special, in a place where everything is created for your relaxation.



Photography Sergey Savchenko  @sergeysavchenkophoto
Interior Design  Design Buro Odintsova  @elizaveta__odintsova

SHARE THIS

 Latest Edition

Mar / Apr 2026 edition is available now!

 Contribute

G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.

WRITE US

 Find us on

Latest News

By Zhanna Lysohorova April 16, 2026
From April 21 to 26, Salone del Mobile.Milano returns with a renewed vision that reflects the ongoing transformation of global living and design sector. The 2026 edition signals a decisive shift in how the design industry interprets growth, internationalization and evolving market demands.
By G&G _ Magazine April 15, 2026
From March 31 to April 3, 2026, at the Shanghai New International Expo Centre, Hotel & Shop Plus 2026 Shanghai unfolded as far more than a trade fair: it emerged as a living, breathing platform where the very notion of travel dissolves, permeating every layer of contemporary lifestyle and spatial design.
By G&G _ Magazine April 10, 2026
Held in two phases, from March 18–21 and March 28–31 at the Canton Fair Complex, the 57th edition of CIFF demonstrated how design is no longer something merely displayed but something to be fully experienced through the senses: deconstructed, re-engineered and ultimately redefined in its deepest essence: matter .
By G&G _ Magazine April 6, 2026
Clerkenwell Design Week (CDW) is pleased to announce it will be returning to London’s EC1 on the 19 – 21 May 2026. Marking the 15th anniversary of this global design festival, a new curated series of largescale installations will be launched called Design Interventions .
By G&G _ Magazine February 24, 2026
From 5 February to mid-March 2026, across three emblematic locations in Madrid — Institución Libre de Enseñanza, Plaza de Colón and FORMA — LOEWE Perfumes presents Crafted Garden , an immersive installation conceived for Madrid Design Festival 2026 . The project unfolds as a sensory journey inspired by Renaissance gardens, bringing together nature, fragrance and contemporary craftsmanship in a multi-layered exploration of design and olfactory culture.
By G&G _ Magazine February 19, 2026
At a time when design is redefining its priorities, the contemporary landscape of interiors, décor, and outdoor living is clearly shifting from a digital-centric vision toward a more human, emotional and nature-driven approach. This transition was strongly evident during the latest editions of Warsaw Garden Expo and Warsaw Gift & Deco Show , held at Ptak Warsaw Expo from 10th to 12th February 2026.
MORE

 Subscribe

Keep up to date with the latest trends!

Receive a dose of inspiration directly into your mailbox!

 Popular Posts

By G&G _ Magazine March 9, 2026
Between February 6 and March 8, Madrid Design Festival 2026 offered an intense program of exhibitions and events across the city. Throughout these days, it was possible to perceive the evolution of the festival, which expanded its program by integrating professional talks and meetings, revealing a strong desire among industry professionals to share the new Spanish approach to design with the world.
By G&G _ Magazine February 24, 2026
From 5 February to mid-March 2026, across three emblematic locations in Madrid — Institución Libre de Enseñanza, Plaza de Colón and FORMA — LOEWE Perfumes presents Crafted Garden , an immersive installation conceived for Madrid Design Festival 2026 . The project unfolds as a sensory journey inspired by Renaissance gardens, bringing together nature, fragrance and contemporary craftsmanship in a multi-layered exploration of design and olfactory culture.
By G&G _ Magazine December 2, 2025
Situated in a prime location in the heart of the city, WestCord Eindhoven reveals its newly renovation that blends heritage, contemporary design, smart technology, and refined hospitality. The hotel’s refreshed identity marks a new chapter where history and innovation coexist, offering guests an elevated stay that feels both stylish and intuitively comfortable.