Among the most innovative solutions are the SOLEAL Next systems, made with 75% recycled materials and 95% recyclable, and the panoramic sliding doors. The presence of plants hanging from the ceiling in the exhibition tunnel symbolises the link with nature and creates a visual play between inside and outside.



The side walls of the showroom are designed to accommodate two thematic areas. On one side, four arches display a selection of Axalta's colour options and a technical table where visitors can explore the characteristics of the frames through samples, details and mock-ups. On the other side, a wall is dedicated to telling the story of aluminium's life cycle, illustrating the process from bauxite to finished product, with a particular focus on the sustainability and circularity of this material. Also on the ground floor, visitors can explore the WICONA area, which is characterised by a full-height, semi-circular curtain wall with curved glass and an integrated opening system. This sculptural element not only defines the space but also creates a small, cosy lounge area where visitors can sit and perhaps enjoy a coffee. In fact, a fully-equipped coffee corner is hidden inside a custom-built wall unit.

The office area, with functional desks, is defined by Weese's fully retractable glass wall, providing great flexibility and seamless visual and physical continuity of the spaces. In the basement, the partner rooms are characterised by their simple yet inviting and contemporary furnishings. The larger central room has been designed as a multi-functional space, its flexible layout making it ideal for hosting conferences, training sessions or meetings. Here, technology and nature coexist harmoniously: the video wall is flanked by a wall of stabilised greenery, while the organically shaped wooden staircase and Nemo Lighting's Zirkol luminaire, with its sinuous line of light, break up the rigid geometry of the space, making it dynamic and welcoming.



This showroom is not just an exhibition space, but an environment that focuses on the visitor experience, offering a unique interaction with the products and an innovative vision of aluminium in sustainable construction.