PANTONE unveils: "We get energy from nature. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolising our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.”

Representing the fusion of modern life, Pantone Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media. “Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”

“Colour enhances and influences the way we experience life,” said Laurie Pressman, Vice President of the Pantone Color Institute. “As a shade that affirms life through a dual role of energising and nourishing, Pantone 16-1546 Living Coral reinforces how colours can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”

#gandgmagazineeu #c oral # pantone # d esign # furniture