Timeless bourgeois elegance at Maxalto's stand

April 26, 2023

Conceived as a gallery by art director Antonio Citterio with a series of separate rooms, Maxalto's stand at Salone del Mobile in Milan was made extraordinary by high luminous walls of rice paper, in which the brand’s most iconic products dialogue with fine objects and works of art.


The new pieces designed by art director Antonio Citterio, presented in 2023, are therefore not a “collection”, because they fit seamlessly into the catalogue, dialoguing with its elements, often in a surprising assonance of opposites thanks to unprecedented forms of organic inspiration that contrast with the more formal ones of the Déco aesthetic.

An evolution that, looking straight into the future, also manages to draw on inspiration from the past: this year sees Maxalto relaunch the original logo of the 70s, reaffirming and enhancing its identity and confirming the independence of a brand born to stand out, unmistakable yet without any clamour. Originally elaborated as a jigsaw puzzle in different kinds of wood, the logo thus returns to stand out on a deliberately restricted selection of textile and non-textile products (upholstery, carpets, plaids and Tesaurus storage units) all set to become icons of an ageless style.


Febo sofa, Recipio '14 small table, Febo ottomans, Incipit storage units, Arkè windscreen, Riso carpet


Each new piece enriches and completes an environment that is more conceptual than domestic,where nothing is dictated by chance, ostentation or commercial convenience, but rather fits into a precise horizon of meaning.
There are new profiles and sizes, innovative materials and updated colours, not to mention re-issues of historical elements, revised to be more solid and functional. There is, above all, a blend of culture and territory, of creativity and of practice, that even in the industrial paradigm, remains craftsmanship. It seeks artistic solutions where aesthetics and elegance are values that are as practical as they are philosophical, and that continue to be, in the globalized world, the most authentic representation of Made in Italy.


Arbiter sofa, Elios small table, Mida storage units, Intoto console, Lithos ottomans, Riso carpet



Astrum table, Caratos chairs, Tesaurus storage units, Riso carpet



Apollo sofa, Amoenus soft ottoman, Febo armchair, Eracle bookcases, Recipio tray, Loto small tables, Riso carpet


An identity that has remained relevant by renewing itself for centuries and one that Maxalto practices by combining the results achieved by the Medieval workshops with polytechnic knowledge that has since become technological know-how. By continuing to pursue an ideal aesthetic capable of surviving all trends and all times, as Oscar Wilde teaches, beauty is forever useful.


Ares table, Febo chairs, Sella bench, Alcor storage units, Riso carpet



Alcova bed, Caratos bench, Caratos armchair, Intervallum ottoman, Sidus writing desk, Arké windscreen, Riso carpet

SHARE THIS

 Latest Edition

Mar / Apr 2026 edition is available now!

 Contribute

G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.

WRITE US

 Find us on

Latest News

By G&G _ Magzine April 29, 2026
During Milan Design Week, where the city becomes an intricate map of overlapping visions and fleeting installations, Bodo Sperlein delivers a moment of rare coherence and depth with MENU exhibition that transcends the conventional boundaries of design to inhabit architecture as a living, breathing entity.
By G&G _ Magazine April 15, 2026
From March 31 to April 3, 2026, at the Shanghai New International Expo Centre, Hotel & Shop Plus 2026 Shanghai unfolded as far more than a trade fair: it emerged as a living, breathing platform where the very notion of travel dissolves, permeating every layer of contemporary lifestyle and spatial design.
By G&G _ Magazine April 10, 2026
Held in two phases, from March 18–21 and March 28–31 at the Canton Fair Complex, the 57th edition of CIFF demonstrated how design is no longer something merely displayed but something to be fully experienced through the senses: deconstructed, re-engineered and ultimately redefined in its deepest essence: matter .
By G&G _ Magazine April 6, 2026
Clerkenwell Design Week (CDW) is pleased to announce it will be returning to London’s EC1 on the 19 – 21 May 2026. Marking the 15th anniversary of this global design festival, a new curated series of largescale installations will be launched called Design Interventions .
By G&G _ Magazine February 19, 2026
At a time when design is redefining its priorities, the contemporary landscape of interiors, décor, and outdoor living is clearly shifting from a digital-centric vision toward a more human, emotional and nature-driven approach. This transition was strongly evident during the latest editions of Warsaw Garden Expo and Warsaw Gift & Deco Show , held at Ptak Warsaw Expo from 10th to 12th February 2026.
By G&G _ Magazine February 3, 2026
Merav Bustan, founder of the Berlin-based design studio bearing her name, is the creative force behind the interior design of the new boutique hotel, VIA Antwerp , located in the vibrant heart of the Zurenborg district.
MORE

 Subscribe

Keep up to date with the latest trends!

Receive a dose of inspiration directly into your mailbox!

 Popular Posts

By G&G _ Magazine May 4, 2026
In a world where true luxury is no longer defined only by comfort and elegance but increasingly by silence, nature and the ability to breathe, Hyatt Regency Dongguan stands out as an ideal destination to recharge and reconnect with what truly matters.
By Zhanna Lysohorova April 23, 2026
Praga district, once industrial and today filled with galleries, studios, cafés, and cultural spaces, is home to the vibrant Moxy Warsaw Praga . The hotel embraces the spirit of the neighborhood with a modern and playful design (typical of the Moxy Hotels concept) featuring industrial elements that echo the area’s historic character.
By G&G _ Magazine March 9, 2026
Between February 6 and March 8, Madrid Design Festival 2026 offered an intense program of exhibitions and events across the city. Throughout these days, it was possible to perceive the evolution of the festival, which expanded its program by integrating professional talks and meetings, revealing a strong desire among industry professionals to share the new Spanish approach to design with the world.