Timeless bourgeois elegance at Maxalto's stand

April 26, 2023

Conceived as a gallery by art director Antonio Citterio with a series of separate rooms, Maxalto's stand at Salone del Mobile in Milan was made extraordinary by high luminous walls of rice paper, in which the brand’s most iconic products dialogue with fine objects and works of art.


The new pieces designed by art director Antonio Citterio, presented in 2023, are therefore not a “collection”, because they fit seamlessly into the catalogue, dialoguing with its elements, often in a surprising assonance of opposites thanks to unprecedented forms of organic inspiration that contrast with the more formal ones of the Déco aesthetic.

An evolution that, looking straight into the future, also manages to draw on inspiration from the past: this year sees Maxalto relaunch the original logo of the 70s, reaffirming and enhancing its identity and confirming the independence of a brand born to stand out, unmistakable yet without any clamour. Originally elaborated as a jigsaw puzzle in different kinds of wood, the logo thus returns to stand out on a deliberately restricted selection of textile and non-textile products (upholstery, carpets, plaids and Tesaurus storage units) all set to become icons of an ageless style.


Febo sofa, Recipio '14 small table, Febo ottomans, Incipit storage units, Arkè windscreen, Riso carpet


Each new piece enriches and completes an environment that is more conceptual than domestic,where nothing is dictated by chance, ostentation or commercial convenience, but rather fits into a precise horizon of meaning.
There are new profiles and sizes, innovative materials and updated colours, not to mention re-issues of historical elements, revised to be more solid and functional. There is, above all, a blend of culture and territory, of creativity and of practice, that even in the industrial paradigm, remains craftsmanship. It seeks artistic solutions where aesthetics and elegance are values that are as practical as they are philosophical, and that continue to be, in the globalized world, the most authentic representation of Made in Italy.


Arbiter sofa, Elios small table, Mida storage units, Intoto console, Lithos ottomans, Riso carpet



Astrum table, Caratos chairs, Tesaurus storage units, Riso carpet



Apollo sofa, Amoenus soft ottoman, Febo armchair, Eracle bookcases, Recipio tray, Loto small tables, Riso carpet


An identity that has remained relevant by renewing itself for centuries and one that Maxalto practices by combining the results achieved by the Medieval workshops with polytechnic knowledge that has since become technological know-how. By continuing to pursue an ideal aesthetic capable of surviving all trends and all times, as Oscar Wilde teaches, beauty is forever useful.


Ares table, Febo chairs, Sella bench, Alcor storage units, Riso carpet



Alcova bed, Caratos bench, Caratos armchair, Intervallum ottoman, Sidus writing desk, Arké windscreen, Riso carpet

SHARE THIS

 Contribute

G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.

WRITE US

 Find us on

Recent Posts

By G&G _ Magazine February 3, 2026
Merav Bustan, founder of the Berlin-based design studio bearing her name, is the creative force behind the interior design of the new boutique hotel, VIA Antwerp , located in the vibrant heart of the Zurenborg district.
By G&G _ Magazine January 28, 2026
From January 18 to 20, 2026, Destination Design confirmed itself as a key observatory for contemporary living where design is no longer just about form or function, but about emotion and adaptability for the future.
By G&G _ Magazine January 26, 2026
Workspace Design Show is set to take place from February 25-16, 2026, at the Business Design Centre in London, returning with a powerful series of immersive installations that bring the theme Connected Realities to life.
By G&G _ Magazine January 12, 2026
DA bureau designed a 150 m² apartment in St. Petersburg, conceived to offer comfortable, functional living for a couple with three children.
By G&G _ Magazine January 10, 2026
Designed by studio gram, Monarto Safari Resort tells a story of migration, encounter, and reconnection with nature. Conceived as a sensory retreat, the project invites travellers to step away from fast-paced routines and immerse themselves in a landscape where architecture, wildlife, and human experience coexist in quiet harmony.
By G&G _ Magazine January 9, 2026
OF. Studio, an internationally award-winning architecture practice based in London, designed a 571 m² single-family residence in Mendoza, Argentina, conceived as a bold architectural response to its landscape, where form, materiality, and human inhabitation are expressed with radical honesty.
MORE

 Subscribe

Keep up to date with the latest trends!

Receive a dose of inspiration directly into your mailbox!

 Popular Posts

By G&G _ Magazine November 6, 2025
interihotel once again amazed the city of Barcelona from October 21st to 23rd, bringing more than 11,600 industry professionals from around the world, reaffirming its position as Europe's leading event for hospitality design.
By G&G _ Magazine September 11, 2025
At M&O September 2025 edition, countless brands and design talents unveiled extraordinary innovations. Yet, among the many remarkable presences, some stood out in a truly distinctive way. G&G _ Magazine is proud to present a curated selection of 21 Outstanding Professionals who are redefining the meaning of Craftsmanship in their own unique manner, blending tradition with contemporary visions and eco-conscious approaches.
By G&G _ Magazine May 2, 2025
Nestled at the foot of Shuiguan Mountain, just an hour's drive from Beijing, Commune by the Great Wall stands as a testament to contemporary architectural innovation harmoniously blended with China's rich heritage.