Blog Post

Timeless bourgeois elegance at Maxalto's stand

Apr 26, 2023

Conceived as a gallery by art director Antonio Citterio with a series of separate rooms, Maxalto's stand at Salone del Mobile in Milan was made extraordinary by high luminous walls of rice paper, in which the brand’s most iconic products dialogue with fine objects and works of art.


The new pieces designed by art director Antonio Citterio, presented in 2023, are therefore not a “collection”, because they fit seamlessly into the catalogue, dialoguing with its elements, often in a surprising assonance of opposites thanks to unprecedented forms of organic inspiration that contrast with the more formal ones of the Déco aesthetic.

An evolution that, looking straight into the future, also manages to draw on inspiration from the past: this year sees Maxalto relaunch the original logo of the 70s, reaffirming and enhancing its identity and confirming the independence of a brand born to stand out, unmistakable yet without any clamour. Originally elaborated as a jigsaw puzzle in different kinds of wood, the logo thus returns to stand out on a deliberately restricted selection of textile and non-textile products (upholstery, carpets, plaids and Tesaurus storage units) all set to become icons of an ageless style.


Febo sofa, Recipio '14 small table, Febo ottomans, Incipit storage units, Arkè windscreen, Riso carpetο»Ώ


Each new piece enriches and completes an environment that is more conceptual than domestic,where nothing is dictated by chance, ostentation or commercial convenience, but rather fits into a precise horizon of meaning.
There are new profiles and sizes, innovative materials and updated colours, not to mention re-issues of historical elements, revised to be more solid and functional. There is, above all, a blend of culture and territory, of creativity and of practice, that even in the industrial paradigm, remains craftsmanship. It seeks artistic solutions where aesthetics and elegance are values that are as practical as they are philosophical, and that continue to be, in the globalized world, the most authentic representation of Made in Italy.


Arbiter sofa, Elios small table, Mida storage units, Intoto console, Lithos ottomans, Riso carpet

ο»Ώ

Astrum table, Caratos chairs, Tesaurus storage units, Riso carpet

ο»Ώ

Apollo sofa, Amoenus soft ottoman, Febo armchair, Eracle bookcases, Recipio tray, Loto small tables, Riso carpet


An identity that has remained relevant by renewing itself for centuries and one that Maxalto practices by combining the results achieved by the Medieval workshops with polytechnic knowledge that has since become technological know-how. By continuing to pursue an ideal aesthetic capable of surviving all trends and all times, as Oscar Wilde teaches, beauty is forever useful.


Ares table, Febo chairs, Sella bench, Alcor storage units, Riso carpet

ο»Ώ

Alcova bed, Caratos bench, Caratos armchair, Intervallum ottoman, Sidus writing desk, Arké windscreen, Riso carpet

SHARE THIS

 Subscribe

Keep up to date with the latest trends!

Receive a dose of inspiration directly into your mailbox!

 Contribute

G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.

WRITE US

 Find us on

 Home Projects

By G&G _ Magazine 10 Oct, 2024
Led by Weronika Budzichowska, the design studio To Be Design projected a flat featuring natural materials, subdued colours and breathtaking views from the windows.
By G&G _ Magazine 08 Oct, 2024
Located in a classical building stylized under the Stalinist era in Kyiv, Nastia Mirzoyan designed a 55 m² apartment providing a harmonious blend of interior design with the building's architecture .
By G&G _ Magazine 05 Oct, 2024
Papundekl Architekti projected a small apartment in a Prague block of flats from the late 60s has not been renovated yet.
By G&G _ Magazine 28 Sep, 2024
MAKHNO Studio designed a two-story apartment in the centre of Kyiv that combines various styles, aesthetic directions, and shades of art.
By G&G _ Magazine 26 Sep, 2024
Mario Montesinos Marco projected the apartment inside an old neoclassical building in the heart of Valencia, causing extensive structural damage with a deafening crash.
MORE

 Popular Posts

By G&G _ Magazine 02 Oct, 2024
The first Moxy Hotel in Thailand and the largest in Asia Pacific, Moxy Bangkok Ratchaprasong , sparks boundless joy and infuses energy into the heart of the Thai capital.
By G&G _ Magazine 02 Sep, 2024
Designed by the Miami-based Arquitectonica, with sophisticated interiors by ODADA and lush landscape architecture by VITA, the project occupies one of the last available pieces of land on the South Shore in Honolulu on the Hawaiian island of O‘ahu.
By G&G _ Magazine 14 Aug, 2024
G&G _ Magazine x MEGA SHOW Bangkok

- CURRENT  ISSUE -

SEPTEMBER 2024

Share by:
G&G _ Magazine