The leading trade platform for the lifestyle industry Interior Lifestyle China will return to the Shanghai Exhibition Centre from 8 to 10 October 2026, presenting a curated selection of global products and new designs.

Coinciding with Shanghai Fashion Week, this edition will strengthen connections between exhibiting brands and fashion buyers, as well as premium retail channels. Backed by year-round marketing activations, online-to-offline business matching, and strategic content collaborations with RedNote and others, the fair aims to expand its reach to traditional retailers, corporate buyers, and e-commerce channels. As a holistic sourcing platform dedicated to the home, gifting, and travel sectors, it is poised to attract a dynamic mix of retailers, distributors, professional buyers, and influencers across the country, empowering exhibitors to seize opportunities in the booming lifestyle sector.

In recent years, more Chinese consumers have come to value quality of life and personal expression. Today’s consumers look beyond a product’s practical function – they seek aesthetics, emotional values, and a sense of ritual in their daily lives. With China’s emotional economy projected to reach RMB 4.5 trillion (USD 653 billion) by 2029,[1] this emerging trend is helping to fuel the growth of the lifestyle market. Against this backdrop, Interior Lifestyle China is committed to helping businesses capitalise on this momentum by building a diversified, integrated online-offline marketing ecosystem that enables brands to expand their retail channels.



“The rise of the emotional economy is unlocking significant opportunities for the lifestyle industry. As a pioneering platform in this space, Interior Lifestyle China is committed to empowering brands on multiple fronts and fostering connections between exhibitors and premium sales channels. In the lead-up to the October fair, we will continue enhancing our integrated marketing ecosystem, helping exhibitors boost their visibility and connect with a wider range of industry buyers and consumers. We look forward to supporting more brands in elevating their market presence and image.”

Mr Edward Che, General Manager of Messe Frankfurt (Shenzhen) Co Ltd

Cross-industry synergy and lifestyle innovation

Coinciding with the prestigious Shanghai Fashion Week, Interior Lifestyle China 2026 will harness this opportunity to help brands expand into cross-industry retail. As such, global brand leaders, premium boutique owners, and key buyers from department stores and e-commerce platforms will converge in Shanghai to explore the intersection of lifestyle aesthetics and fashion. The synergy between these two prominent events will bring audiences together and foster cross-sector engagement, inspiring innovation across product design, visual merchandising, and business models.

Centred around three core themes: Home (‘Everything for daily life’), Gifting (‘A celebration of self-care’), and Travel (‘Integration into everyday living’), Interior Lifestyle China will present a robust product mix spanning home and kitchenware, designer works, fragrances, accessories, as well as outdoor and travel products, among others. The fair will bring together emerging brands and established names from around the world, offering a glimpse into the contemporary design trends at the heart of lifestyle aesthetics in China and beyond.

RedNote key to fair’s content-inspired, year-round marketing support

Building on the strategic collaboration from the previous edition, Interior Lifestyle China will once again join forces with RedNote to enrich its content marketing. Through co-created online campaigns and targeted content seeding, the partnership aims to engage a new generation of discerning shoppers and convert that interest into onsite visits. Additionally, RedNote will offer year-round training courses covering product selection, brand building, and social media marketing, helping brands to strengthen digital capabilities.

During the show, RedNote will invite numerous influencers to the venue to host live streams and share curated product picks onsite. By seamlessly turning online traffic into onsite footfall, these activations are set to help businesses raise their market presence and capture new growth opportunities. To further support this effort, a dedicated RedNote forum will take place, bringing together retail experts, leading buyers, and key opinion leaders to discuss emerging market trends and consumer behaviour, offering practical insights to support product development, marketing strategies, and design innovation.

Beyond this collaboration, Interior Lifestyle China will continue to strengthen its year-round integrated marketing support, responding to key moments in the exhibition cycle and the evolving needs of participating brands. Through a diverse array of initiatives (including pre-show roadshows, themed pop-up stores, live streaming sessions, channel training programmes, and effective business matching) the fair will help brands amplify visibility and unlock new avenues for growth.

Local agents and distributors, including Apous, CLW, Lekids, Taio Living, TDBY, and Xinchenrui, are set to stage an impressive lineup of international brands at this year’s Interior Lifestyle China, ranging from tableware, furniture, to designer kitchenware, among others. Notable brands on display include Anna von Lipa (Czech Republic), Atelier Perceval (France), Bugatti (Italy), Cuitisan (Korea), Klippan (Sweden), L'Atelier du Vin (France), La Cafetière (UK), La Rochère (France), Ottinetti (Italy), PIP Studio (Netherlands), Redecker (Germany), Riess (Austria), S'well (US), Sabre Paris (France), and Vigar (Spain). The diverse showcase underscores the fair's pivotal role in helping international brands enter the Chinese market and connect with the country's vast lifestyle consumer base.

Interior Lifestyle China is a leading international fair for homeware and lifestyle products, gathering mid-range and high-end exhibitors from around the world to showcase their latest, quality products and to access the Chinese market. The fair is organised by Messe Frankfurt (Shenzhen) Co Ltd and United Asia International Exhibition Group.

For more information, please visit www.il-china.com.