Blog Post
Milan Lights Up with Design
Zhanna Lysohorova • April 3, 2025
Before the pavilions even open their doors, the Salone del Mobile.Milano will already be in full swing - starting in the city itself, where design intersects with daily life, captures the footsteps of locals, and sparks the curiosity of visitors.
Piazza Gae Aulenti, Milano Salone del Mobile.Milano 2025 “Thought for Humans.” / Dentsu Creative Italia
Milan becomes a canvas for a collective narrative of contemporary design, with 49 LED walls spanning from Central Station to Piazza Cadorna, 38 digital screens at Malpensa and Linate airports, 320 posters in metro stations, and 18 Welcome Project info points scattered throughout the city. But that’s just the beginning!
A rich programme of events and installations will bring design to life all over Milan: Vernissage, Design Kiosk, Robert Wilson’s Mother, Es Devlin’s Library of Light featuring a curated palimpsest of talks, graphic interventions around the city’s most iconic design landmarks, and over 100 exhibitor showrooms animated by special events. Together, these initiatives transform Milan into a sprawling, immersive design experience.
Vernissage - Via Dante, Milan / Salone del Mobile.Milano 2025 / Dentsu Creative Italia
VERNISSAGE: Open-air photographic exhibition
In collaboration with FLA Plus, FederlegnoArredo, the photo exhibition showcases Bill Durgin’s striking images that explore the bond between the human body and designed objects. The theme, Thought for Humans, is expressed through visuals that blend material and emotion, form and function.
The campaign extends across Milan with 49 LED walls, 38 airport screens, 1000 bus displays, 320 underground ads, and more - turning the city into an open-air gallery where design meets daily life.
Address: Via Dante,
Dates: 25th March – 15th April Open 24 hours
ο»Ώ
Design Kiosk - Piazza della Scala, Milan / Salone del Mobile.Milano 2025 / ©Andrea Mariani
DESIGN KIOSK
Curated by Corraini Edizioni and designed by DWA Studio, the pop-up bookstore is a meeting hub for creatives and visitors, hosting daily talks at 6:30pm with names like Federica Biasi, Aldo Cibic, and Olimpia Zagnoli. Here, guests can also find the official Salone capsule collection.
Address: Piazza della Scala
Dates: 1st – 13th April, 10:00 – 19:00
Robert Wilson. Mother - Museo della Pietà Rondanini, Castello Sforzesco / Salone del Mobile.Milano 2025 / ©Luciano Romano
MOTHER: Robert Wilson's installation
This immersive installations is a visionary tribute to Michelangelo's unfinished sculpture, set to music by Arvo Pärt.
Dates: from April 6th, open to the public.
Address: at the Museo della Pietà Rondanini – Castello Sforzesco
Piccolo Teatro Strehler / Milano Salone del Mobile.Milano 2025 “Thought for Humans.” / Dentsu Creative Italia
TALKS: Library of Light
The site-specific installation by British artist Es Devlin is a living structure, inhabited by over 2,000 volumes donated by Feltrinelli, becoming a performative library: a place to experience in silence or to experience through words. In the heart of the luminous bookshop, in fact, three evening meetings will give voice to thought, sparking crosscutting and multidisciplinary reflections.
Address: Pinacoteca di Brera – Cortile d’Onore
ο»Ώ
- Weaving Indian Art - Tuesday 8th April, at 19:00
A talk that intermeshes aesthetics, culture and identity through textiles. Vinita Chaitanya, interior designer and founder of Prism, Urmila Chakraborty, writer and expert in Patachitra Folk Art, and Malika Verma, founder of the Border&Fall platform, will take the public on a journey through traditional tapestries, embroideries and motifs that become contemporary artistic expression. The Italian-Indian journalist Cristina Kiran Piotti will moderate the event, crafting a sensitive and profound account of how these practices, once confined to the field of craftsmanship, are now carving out their place in the world of art and design.
- C’era una volta il corpo - On Wednesday 9th April, at 19:00
It will be the turn of the writer and intellectual Walter Siti, with C’era una volta il corpo (Once Upon a Time in the Body), an event curated by Feltrinelli that will touch on literature, philosophy and the human condition. A body that changes, that battles, that tells of the times we live in.
- Thought for Humans. - on Thursday, April 17th at 18:00
The discussion will explore the role of the body in space, through the complementary lenses of art, theatre and museography. The artist and designer Matilde Cassani, the architect and museographer Luca Cipelletti and the set designer Margherita Palli will be led by the curator Annalisa Rosso. An investigation into the emotional and sensory value of physical experience, the way we live and inhabit places, and the centrality of the human being in contemporary design.
Piazza Gae Aulenti, Milano Salone del Mobile.Milano 2025 “Thought for Humans.” / Dentsu Creative Italia
ο»ΏOther highlights include eight graphic installations around the city, celebrating iconic Milanese design elements, and over 100 showrooms participating in Fuorisalone. The Welcome Project will see over 100 design students guiding visitors across Milan, wearing distinctive jackets made in partnership with Ethicarei, reinforcing the fair’s commitment to sustainability, innovation and ethics.
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@isaloniofficial 2023
#gandgmagazineeu #isaloni #salonedelmobile #euroluce #milan #design #designweek #salonedelmobile2023 #euroluce2023 #furniture #lighting
Conciseness, aesthetics, practicality are the main three components that have turned this one-room apartment into a home oasis of comfort and functionality designed by @altadea_architects in Kyiv.
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#gandgmagazineit #gandgmagazineeu #architects
PH @zolotukhina_photography
@designitaly_official - a marketplace home of the finest Italian contemporary design, will be at @isaloniofficial.
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Photo: Mediterranea by @medaarch_
Situated in Manhattan’s coveted Carnegie Hill neighbourhood on the Upper East Side, 180 East 88th Street is a striking condominium designed by Joe McMillan’s @ddgpartners that offers expansive residences showcasing unprecedented skyline and Central Park views complemented by luxurious amenities.
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#gandgmagazineit #design #interiordesign #homedesign #designers #designinspiration #interiors
Located at 235 West 75th Street in Manhattan, The Astor - a luxury condominium originally built by the legendary William Waldorf Astor in 1901, presents its new interiors redesigned by @pembrookeandives and furnished select homes by @ashstaging .
Discover The Astor on gandgmagazine.eu
PH@christianharder
#gandgmagazineeu #gandgmagazineit #interiors #luxury
The Ukrainian brand @yourforest_panels is proud to present the EasyStory collection of mobile home furniture. Working on its development, the company's designers did not aim to invent something extraordinary.
Link in bio!
#gandgmagazineit #gandgmagazineeu #standwithukraine #designers #brand #furniture #development
Perched on the hill in Sha Tin (Hong Kong), @grande_interior_design designed a sprawling mansion with 2,300 square feet in a western-oriental fusion that suits the cultural background of the male owner.
Home Tour on gandgmagazine.eu
#gandgmagazineeu #gandgmagazineit #interiordesign
From 18th to 23rd April, in Pavilions 9-11 and 13-15 at Fiera Milano Rho, Euroluce will present the new trade fair format: extraordinarily user-friendly, better connected and more sustainable, thanks to the collaboration between @isaloniofficial and @lombardini22 .
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#gandgmagazineit #gandgmagazineeu #salonedelmobile #leadingdesignforward #design #interiordesign #collaboration #sustainable #designaesthetic #designlife #designlovers #euroluce
In collaboration with @joanaforjaz_lightdesign, @dc.ad projected LULU - a bar and restaurant on ground floor of an early nineteen century building, located in the Santos parish in Lisbon.
Discover LULU on gandgmagazine.eu
#gandgmagazineit #gandgmagazineeu #restaurant #building #collaboration #graphicdesign
PH @francisconogueira
@hana.lerner.arquitetura projected a dwelling with a cosy decoration that integrated all the environments of the house.
Read more on gandgmagazine.eu
#gandgmagazineit #arquitetura #architecture
Discover the Color of this Year on gandgmagazine.eu @pantone
The Best of @ciff_furniture Guangzhou 2023!
SAVE THE DATE: 5-8 September 2023 // The 52nd CIFF Shanghai π¨π³
#ciff #ciff51 #guangzhou #furniturefair
@alexander_andco has transformed a five-bedroom house into a contemporary, materially rich and performative family dwelling with ocean views in Sydney.
The link in bio!
PH @smartanson
#gandgmagazineit #interiors #sydney
It's with great pleasure that we welcome this new Spring season well awaited by all of us!
Discover the latest Design Trends with which to revolutionise your interiors in our latest edition!
Link in bio π₯
#gandgmagazineeu #spring #trends #designtrends #design #interiordesign #homedesign #designers #designinspiration #furnituredesign #furniture #interiors
Discover Kahi - Resort and Events projected by architect @yaron_eldad_architect on gandgmagazine.eu
#gandgmagazineit #design #project #architect #events
PH @odedsmadar
365 days πΊπ¦
G&G Magazine has released an exclusive edition in support of Ukraine that goes beyond the ordinary its issues. It’s probably more than just pages where you will find design updates and trendy projects. With this edition, we want to inspire people to create and not be silent, and above all to show our closeness to the Ukrainian people. ππ
We #standwithukraine ποΈ
@nitzan_horovitz_design unveils the design of a 210m² penthouse duplex apartment: a composition of clean straight lines, optimal use of height and space, and a perfect balance of materials and color in the Sharon region, Israel.
More in bio!
#gandgmagazineit #design #interiordesigner
Studio Design Inc projected a elegant and luxurious home for a family in Chennai, Eastern India.
More on https://gandgmagazine.eu/luxury-understated
PH @pulkitsehgal7
Le Sirenuse, the iconic Amalfi Coast hotel in Positano, is excited to announce new dates for its exclusive fitness and detox retreat Dolce Vitality.
Discover more on gandgmagazine.eu
#gandgmagazineit #fitness #hotel #hotels #luxury
After many years of living in America, the owners - a hi-tech professional and a shoe designer, purchased a house in a central Israeli city and the interior designer @karenmaimon_interiordesign projected it in true American style.
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#gandgmagazineit #designer #interiordesigner
PH @eran_turgeman
@triaarquitetura completely renovated an apartment in Sao Paulo completely renovated an apartment in Sao Paulo.
More on gandgmagazine.eu
#gandgmagazineit #arquitetura
@ysg.studio transformed a dysfunctional two-storey house in a stylish residence full of colours in a coastal suburb of Cronulla, Sydney.
Link in bio!
#gandgmagazineit #sydney #project
@primo.atelier presents its latest residential project: an eclectic apartment located on the most precious hills in Naples, Posillipo.
Link in bio!
#gandgmagazineit #project #architecture #design #engineering
@hitzig.militello.arquitectos arquitectos designed the interiors for the Italian ice cream chain @anticheonline in Buenos Aires.οΏ½
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#gandgmagazineit #interiors
The new store of @moynat designed by @curiositytokyo was opened in Place Vendome Mall, the new shopping mall in Doha, Qatar.
More>>>gandgmagazine.eu
@otomistudio designed a bespoke two floor apartment overlooking the Mediterranean sea in Limassol (Cyprus) where well-being aligns with design and where comfort and nature meet.
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#gandgmagazineit #design
@pantone 18-1750 Viva Magenta
Melrose 70 Bathroom tap by @fir_italia
Columns Chairs by @castrolighting
Torrebaró Social Housing by @miasarchitects
Naked Armchair by @tonelli_design
Supra Water dispenser by @zerica1931
More Viva Magenta inspiration in our latest edition πΊ
Link in bio!
#gandgmagazineit #pantone #VivaMagenta #ColorOfTheYear #design #interiordesign #designer #graphicdesign #homedesign #interiordesigner #designers #designinspiration #furnituredesign #furniture
The architect @lilianbenshoam_architect renovated the house for herself, resulting in an apartment combining many design styles that create perfect harmony.
More on gandgmagazine.eu
#gandgmagazineit #design #architect
Inspired by the hidden spaces of her grandmother’s apartment in Vancouver, New York-based architect Andrea Leung / @atelier_dre has renovated a 1.600-sf historic Tribeca loft.
Discover the project on gandgmagazine.eu
#gandgmagazineeu #project #architect
PH @sarahelliottphotography
Brasília: @minimo.arq.br projected a space with total integration that escapes the traditional logic of division of environments and serves for short-term renting, but also could eventually house its owner (who cooks and loves to receive guests).
Read the full article on gandgmagazine.eu
PH@juliatotoli.foto
@luxurylifestyleawards has compiled the TOP 100 Architects & Designers to celebrate the leaders and the best of the luxury industry.
Discover more gandgmagazine.eu
#gandgmagazineit #team #architects #designers #leaders #luxury
@parisottoformenton projected a family house with atmospheres marked by warmth and hospitality where the mountain character meets a contemporary and timeless language in the famous Italian ski resort, Cortina d'Ampezzo.
Discover Casa LM on gandgmagazine.eu
#gandgmagazineit #architects #hospitality #language #architecture #interiordesign
Still not updated on the Color of the Year?
Replacing last year’s periwinkle, the vibrant pinkish-red - PANTONE 18-1750 Viva Magenta - is officially the Color of the Year 2023 according to the experts of the @pantone Color Institute.
Discover more about Viva Magenta on
gandgmagazine.eu
#gandgmagazineit #pantone #VivaMagenta #ColorOfTheYear #design #interiordesign #designe r#graphicdesign #homedesign #interiordesigner #designers #designinspiration #furnituredesign #furniture #graphicdesign #magentaverse
@fratelli.carli - a Ligurian company active in the production of olive oil and Mediterranean gastronomic specialties for more than a hundred years, asked @fasemodus.architettura to update the format of its stores.
Read the full article on gandgmagazine.eu
#gandgmagazineit #oil #architettura
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