Asma
May 4, 2020
Projected by H2R Design, Asma offers a dining experience similar to a journey through a conceptual, traditional home, with the kitchen at its heart.
The overarching focus of the restaurant are the notions of tradition, generosity and passion, translated physically in terms of flow, circulation and materiality.
The journey through begins with a fresh & light open terrace area, moving through to a more internal feeling casual dining space. The heart and soul of the traditional home, the kitchen, is at the center of the space, this is the hub of activity with counter height dining and an integrated feature pizza oven.
The materiality throughout is tactile, textured and balanced. We have retained a light, open feel throughout, while still framing each experience through layers of screening and structure. Amongst other things, the textural terra-cotta and shipped concrete cladding work harmoniously with the clean honed marble to the walls and the light grey concrete floor covering, creating a sense of rustic homeliness, while retaining a refined and elegant feel.
Within this environment, Asma serves welcoming, traditional cuisine with a modern/singular twist, creating a very distinctive and especially cohesive identity.
Address: The Dubai Mall, Financial Center Rd - Dubai, UAE
www.asma.ae
www.h2rdesign.com
SHARE THIS
Contribute
G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.
Find us on
Latest News
SISHICRAFT Studio transforms vegetable-tanned leather into delicate handcrafted objects inspired by the botanical world. G&G _ Magazine explores the creative vision behind the brand with Natalie, from transforming botanical inspiration into handcrafted objects to experimenting with material, form and the subtle imperfections that make every piece unique.
From 12 to 20 September 2026, the eighth edition of Lake Como Design Festival unfolds across Como, Lake Como and, for the first time, Lecco, bringing exhibitions, installations and new collaborations under the theme “ Border ”.
Running from 15 to 20 September 2026 Shoreditch Design Week brings together more than 100 showrooms, exhibitions, installations and events across LDF’s largest design district. This year's programme expands with the addition of Material Matters at Unlocked, ND Selects at Kachette and Neuroplaces alongside returning favourites including Design at Work, Isola Design, 2LG Studio and Raw Collaborative at House of Icon further cementing Shoreditch's reputation as a leading destination for contemporary design.
In the vibrant Sukhumvit district, tender pink, graceful arches and refined minimalist design come together at Away Sukhumvit Bangkok , creating a playful yet sophisticated retreat for the modern traveler.
The international home and kitchenware industry will once again gather in Istanbul as ZUCHEX returns for its 36th edition on 9-12 September 2026 . Bringing together manufacturers, brands, buyers, retailers, distributors and sourcing professionals from around the world, the exhibition continues to be one of the sector's most influential international meeting points.
Building on What's Already There As this year's LIV Hospitality Design Awards winners settle into the wider conversation, certain patterns become difficult to ignore. Properties built for warm-climate escape recur across the list. Sustainability surfaces less as a stated goal than as a working method. And several of the strongest projects are renovations rather than new builds. Read together, the winners point toward where hospitality design is heading as the year continues. Designed for the Season Several of this year's winners speak directly to the season ahead. Kona Village , on Hawaii's Big Island, reimagines an 81-acre resort around the history of Kaupulehu, led by Greg Warner and Mike McCabe of Walker Warner. The rebuilt property includes 150 traditional guest hale, a new spa, and five restaurants and bars—two of which carry over from the original resort. Rather than a wholesale reinvention, the project reads as a continuation: a property rebuilt around what made the original site significant in the first place.
Subscribe
Keep up to date with the latest trends!
Popular Posts
Located in the mountain resort town of Skhidnytsia in western Ukraine, the Prykirne Restaurant, designed by Ksenya Butsa of her eponymous studio, reinterprets the vernacular culture of the Boyko region through a contemporary hospitality interior rooted in material honesty, regional craft and spatial warmth.
Set along the banks of the Chao Phraya River, the Salil Hotel Riverside – Bangkok can be reached by its private boat, offering guests an arrival that feels less like a simple transfer and more like the arrival in a world of imagination, art and mythical creatures.
At M&O September 2025 edition, countless brands and design talents unveiled extraordinary innovations. Yet, among the many remarkable presences, some stood out in a truly distinctive way. G&G _ Magazine is proud to present a curated selection of 21 Outstanding Professionals who are redefining the meaning of Craftsmanship in their own unique manner, blending tradition with contemporary visions and eco-conscious approaches.
