New Martini Mobili showroom in the heart of Verona
The ribbon-cutting ceremony will take place at 5.00 p.m., when the public will have the chance to discover this striking, innovative location, in a uniquely stunning eighteenth-century villa in the heart of the Old Town, with Piazza Bra and the Arena close by.
This courageous choice was aimed at allowing Martini Mobili to create a setting that places the accent on design 365 days a year, and not only while the company is present at trade shows and events in the sector. This interactive location allows the company not only to tell a story, but to offer an authentic, emotional experience. “The opening of our showroom is the fruit of a clear, specific strategy, and is primarily designed to welcome our customers in a prestigious setting, in a strategically positioned city such as Verona, thus offering a direct opportunity to learn more about how Martini Mobili operates, and the reliable, bespoke approach that has always been our hallmark”, explained Roberto Guiotto, Export Manager for Martini Mobili.
The showroom is aimed at both project designers and end users from Italy and beyond. Our aspiration is to replicate the format worldwide, seeking to spread and promote the Italian culture of beauty and facilitate the project design/purchase experience all year round. The project is based on a coordinated study of the layout and the items on display, as well as on-going training and communication synergies able to effectively illustrate all the magic of Martini Mobili.
Presented in the showroom is a look for the entire home, embracing every room and offering the Martini Mobili take on contemporary luxury. Martini Mobili does not so much produce furniture as create bespoke projects able to shape a designer lifestyle in which the traditional blends seamlessly and distinctively with the modern.
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SEPTEMBER 2024