Design Shanghai kicks off It’s Seventh Edition

November 26, 2020

In partnership with Audi, Asia’s leading international design event Design Shanghai 2020 opened at the Shanghai World Expo Exhibition and Convention Center.



40% bigger in its new venue, the show continues to break new ground for the 7ixth edition of the show with record breaking attendance of hight profile visitors including architects, interior designers, developers, retailers and design enthusiasts from across the region on the first day, featured more than 400 brands from over 30 countries, alongside a world class Forum programme featuring over 50 design luminaries including Philippe Starck, Tom Dixon, Barber Osgerby and more. There are two new sections: Objects & Accessories and Talents, in addition to Contemporary Design, Classic & Luxury, Kitchen & Bathroom, Workplace and New Materials & Applications. The show also includes a number of large scale Feature installations across the Exhibition Centre by local and international designers including Audi, Tom Dixon, Moooi and Lee Broom.



AUDI PRESENTS ‘WINDOW INTO THE FUTURE’


Audi presented the “Window into the Future”. The installation forms a multifaceted setting for Audi’s Q4 e- tron concept, epitomizing the brand’s vision of a tangible harmony between sustainability and electric driving excitement.


“There has never been a more exciting time to be a car designer. Right now is the best time to rethink and reconceive automobile design – in short, to take car design into the future.”

- Marc Lichte, Head of Audi Design



TOM DIXON PRESENTS ‘YESTERDAY/TODAY/TOMORROW’


Tom Dixon presented the installation "OCTAGON" - created against the backdrop of the global pandemic and its effect on people’s lives and businesses. Themed "Yesterday/Today/Tomorrow", the installation is inspired by the modules used by nomadic circuses for touring performances in which eight sides of glass cabinets display a variety of products. Designer Tom Dixon remarks, "We have a challenging journey ahead and the obstacles will be there. We have always wanted the Chinese audience to know more about our story, and I think this is the time to demonstrate the innovative and pioneering spirit of the brand." 




‘KALEIDOSCOPIA II’ BY LEE BROOM


House of Wang, a newly opened lifestyle boutique in Beijing, has invited British designer Lee Broom, recipient of the Queen’s Award for Enterprise, to debut a light installation called "Kaleidoscopia II". Broom wraps his iconic lighting products such as Chamber, Orion, Fulcrum, Eclipse, Mini Crescent and Carousel with reflective surfaces within a dark space, creating an immersive and dazzling environment for visitors to experience.



"Every year Design Shanghai works with leading designers, creative studios and lifestyle brands to create numerous experiences including large-scale installations and design projects. This year, we have moved to a larger venue therefore have a bigger stage. The Special Features are meant to be a platform for the design community to exchange ideas and to foster collaborations so that we can contribute to the future of design with joint efforts."

- Zhuo Tan, Director of Design Shanghai



Event  Desigh Shanghai  www.designshanghai.com

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