Il Makiage

G&G _ Magazine • September 14, 2018

Il Makiage pavilion has launched the collection with a pavilion by Zaha Hadid Architects in New York that is informed by the label’s characteristically bold graphic identity.

Photography Paul Warchol

The pavilion’s structure reinterprets the distinctive motif that wraps around the corner of all Il Makiage’s packaging. A sequence of folded black and white structural ribbons generate a powerful rhythm of contrasts along the length of the pavilion. Each ribbon is rotated slightly to have a fractionally different relationship with those adjacent. .The dynamism of this rotation engages perception and invites exploration within; creating a distinctly personal space, owned by each visitor on their path of investigation through the pavilion.

With alternating gloss and matt surfaces that are a further reference to Il Makiage’s characteristic packaging, the structural ribbons interlace to describe a sheltered interior for visitors to experience the collection. Lighting installed below alternate structural ribbons and at the periphery of each mirror ensures an accurate evaluation of the many colours, tones and shades within the collection.

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